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www.paintshow.com.br
10
Abril 2013
PAINT & PINTURA
best cost-benefit ratio and reliable results in more demanding
applications, such as those of the paint and coatings, building
and construction, electric power, matrix, tooling and other
industries. But it is the hardeners that will determine most of
the properties of an epoxy systems,” explains Mario de Carvalho,
director at Lumasa.
Paint & Pintura Forum Celebrates Absolute
Success with 152 Paint Industry Professionals
Registered
The 8th Paint & Pintura Coatings Technology and Management
Forum for the Northeast Region, which took place on March
6 and 7 at Mar Hotel Recife, in Boa Viagem, Recife, Pernam-
buco, lived up to the success of the previous editions, with 152
registered attendees.
In his opening speech, Agnelo Editora’s chief executive officer
Agnelo de Barros Neto stressed the need for economic growth
and the importance of the Northeast region in this respect.
“Agnelo Editora’s selection of the Northeast to be the first
region to host our Paint & Pintura Forums was a matter of
justice, as the region has been left without access to informa-
tion, and as a publishing company, it is our duty to pay more
attention to this market. Our forums in the Northeast are
here to stay, so that the industry can run in a more coopera-
tive manner.” Mr. Barros Neto also pointed out that there is
no doubt that the Northeast is “it” when it comes to demand
and growth. “Brazil’s northeastern market has been displaying
two-digit growth rates. This is why we’ll keep contributing to
its growth by bringing here the Paint & Pintura Forum once
again next year.”
Tony Kue, investment manager for Special Projects at the
Pernambuco Economic Development Agency (known for short
in Portuguese as AD Diper), followed Mr. Barros Neto by pro-
viding an overview of the current scenario and prospects for
growth, stressing that the Northeast has been Brazil’s fastest
growing region for the past few years. “Pernambuco is playing
a key role in this major wave of development that Brazil is
experiencing, growing above the nation’s average as compa-
nies choose the state as the location of new production plants.
The state government of Pernambuco has strategies focusing
on the region’s healthcare services, economic development,
security, job creation and professional training, urban mobi-
lity, tourism and education, as well as the implementation of
infrastructure for the FIFA World Cup.”
AD Diper’s investment manager also remarked that Pernambu-
co is conveniently located at the center of the Northeast region
and saw its GDP grow 4.5 percent in 2011, while Brazil’s was
up 2.7 percent, a trend confirmed in 2012, when Pernambuco’s
GDP gained 2.6 percent, against the country’s 1 percent. And
the state’s GDP is expected to keep outgrowing the country’s
by virtue of the substantial investments that Pernambuco is
making to build up and expand its highways, the World Cup
City (R$ 5.4 billion worth of investments), the Suape Industrial
Port Complex (involving more than 100 existing companies,
32 companies in the implementation process, and more than
25,000 direct jobs at a large and 45,000 jobs in building and
construction), wind farms, the Trans-Northeast railway (1,728
kilometers in length, R$ 5.4 billion in investments, and 10,000
jobs created in connection with the railway construction),
the state’s petrochemical, automotive and pharmacochemical
industry base, the Abreu e Lima refinery (expected to start-up
in 2016), and the “Porto Novo” (or “New Port”, which refers to
the revitalization of the Old Port, with new business, touristic
and recreational areas).
Still on the first day of the forum, Thais Fagury, executive
manager at the Brazilian Metallic Packaging Association,
known for short in Portuguese as Abeaço, delivered a lecture
on reverse logistics aimed especially at updating the regional
market on the National Solid Waste Policy (PNRS, the initials
in Portuguese), explaining the key concepts of the new piece of
legislation, such as shared accountability, life-cycle analyses
and “eco-efficiency” in packaging materials, and how they
influence the steel can industry’s planning. “It was a good
occasion for us to provide an overview of today’s reverse logis-
tics in Brazil’s steel packaging industry. We demonstrated the
workings of the Belgian, German, Swiss and Swedish systems,
which are benchmarks for the industry.” At the end of its pre-
sentations, Abeaço introduced the steel can recycling program
known as “Prolata Reciclagem”, which is an integral part of
the industry-specific draft agreement that the association
delivered to the Ministry of the Environment in late 2012, and
outlined some of the details concerning its implementation in
the region.
The second day’s podium discussion was kicked off by the
opening lecture “Industry Overview: The Decorative Paint
Market in Brazil,” provided by chemical engineer Amauri Fiani,
a post graduate in post graduate in marketing (FAAP and FGV)
with over 30 years of work for paint companies like Sherwin-
-Williams, Tintas Coral, Suvinil, Eucatex and Dacar, who
presented data concerning the Brazilian market in decorative
paints, such as how it has evolved in volume and value, market
information by region and profile, new distribution channels
and market shares, as well as qualitative information con-
cerning trends, the industry’s break-down by profile, product
mix and region, consumer profiles, retailer purchase criteria
and business profiles. The Southeast region accounts for most
