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Paint&pintura | Julho2015 | 11
Themetal packaging industry supplies customers in several seg-
ments,whichwillgrowatdifferentrates,andsoourindustryshould
performaccordingly,intheeyesofCerviflan’schiefexecutiveofficer
VicenteLozargoFilho. “Last yearbecameamajorbenchmark for
our company, as theeconomywas tight from thewordgo, and
thenvariousevents camealongwhich seriouslyaffected thema-
rketplace,making forecastsnone toooptimistic.Even thoughour
results couldhavebeenbelowexpectations, Cerviflan, against all
odds,hadgrown9.27percentbytheendoftheyear,asaresultof
solid,well-planned,consistenteffortsand,most importantly,ofour
seizingopportunitiesthishighlycompetitivemarkethaspresented
uswith.Thisisandwillcontinuetobeourrecipe,withtotalfocuson
excellentcustomerservice.”
CMP’s sales directorAdrianoMarsondoes not believe ingrowth
for thisyeareither. “2015will bequiteahardyear,butweexpect
to keep thriving. Since ourmove toCajamar, SãoPaulo, we’ve
beenworkingonaprojecttoreduce internalcosts,CMPhasmade
massive investments to purchase state-of-the-art, high-speed
equipment,wehavemigratedourprintersfromthermaldryingto
UVdrying,wehavereducedour lossrates,andwehave improved
ourproductivity.Thatallwoundupshorteningthe leadtimeofour
products,whichboostedourcustomersatisfaction levels, causing
us to increaseourmarket share in2014, andweexpect thesame
for2015.CMPhasalwaysfocusedourstrategiesonservice.Weare
recognizedforthat.”
Themarketisgoingthroughapricewar,whichisdetrimentaltothe
entire industry,accordingtoMarson.“Withoutprofit, the industry
breaks.There isnomagic. It isreally importantforcustomerstore-
alizethatpricesmustbefair,sothatbothsidescanwin.Otherwise,
whenonlyonesidewins,we’relookingatashort-termrelationship,
andtherecan’tbeanycontinuity.Theindustryisgoingthrough
averydifficultperiod,andweatCMPexpecttoovercome it
onthebackofthe investmentswehavemade.”
AccordingtoMetalgráficaItaquá’ssalesexecutiveRafaelFer-
nandes,thepackagingindustry,likealmostallothers,entered
this yearwith everythingonhold for governmental action
towardsresumingeconomicgrowthandprovidingfinancialas-
surancesforcompaniesandconsumers,sothattheformercan
pursuetheirstrategies.“Atthistime,weareworkingwiththree
scenarios,butwehavenotyetdecidedwhichmodelweare
goingwith.Themarket,forthemostpart,hasbeenbehaving
morecautiouslyonthebuyers’side,whichmeansbusinesses
arekeepinglowinventoriesduetotheuncertaintiesdisplayed
bythemarketplace.Duetothissituation,ourcompanyexpects
veryslowgrowthforthe industry.”
Sustainability - Sustainability Project
IntroducedtoSuppliers
“Together for Sustainability” (TfS), an initiative created in
2011 by theprocurement departments of sixmultinational
chemicalcompanies—BASF,Bayer,Evonik,Henkel,Lanxess,
andSolvay—andwhichnowhas 13participatingcompanies
in thechemical industry, suchasAkzoNobel,Arkema,BASF,
Bayer,Clariant,Henkel,DSM,Eastman,Evonik,Lanxess,Merck,
Solvay, andWacker, heldaneventwith suppliers in June to
announcetheproject intheBrazilianmarket.
Theeventfeaturedpresentationsfromkeyindustryexecutives,
aswellasthediscussionpanel“CreationofSustainableCom-
petitiveAdvantages intheGlobalSupplyChain”,mediatedby
journalistRosanaJatobá.
PRODUTOSQUÍMICOSCOMQUALIDADE INTERNACIONAL
•AGENTESREOLÓGICOS/ESPESSANTES
•ÉTERESDECELULOSE (HPMC,HEC)
•MATERIAISPARACURAUV
•CERASMICRONIZADAS
•ANTIESPUMANTES
•DISPERSANTES
•PIGMENTOS
•SOLVENTES
