CLIPPING
solutionsforpaintsandcoatingsavailablefromthelegacyadditive
lineTego,thenewly-acquiredAirase,Carbowet,Dynol,Surfynoland
ZetaSperceproduct lines, theexistingAerosil lineof silica-based
rheologycontroladditivesandtheAcemattlineofmattingagents,
aswell as the Sipernatwhite pigment extenders, theAeroxide
metaloxidesforfreeflowandpowdercoatings,andtheAerodisp
dispersions.InBrazil,thecompanyhasalsoaddedtooursolutions
packagethespecialtytitaniumdioxidelinefromKronos,whichhas
beenrepresentedbyEvonikinthecountryformorethan50years.
Back in 2016, André Carvalho, PerformanceAdditives business
manager atEvonik, tookon thechargeof running thatbusiness
linewith theTegoproduct line inSouthAmerica, and lateron, in
January2017,healsotookoverthenewCoatingAdditivesbusiness
line, following the additionof high-performance additives from
formerAirProducts, thethixotropicsilicaandsurfaceeffectsilica
productsthatwerepreviouslypartofEvonik’sSilicasbusinessline,
and theKronosTitan titaniumdioxidewhitepigmentbusiness in
Brazil.Andheistheonetellinguseverydetailonthismajorchange
in the company, aswell as all of itsgoals and challenges for the
yearsahead.Theactual interview isavailable inPortugueseonly.
ORGANICPIGMENTS - VERSATILITY INCOLOR
Theuseof organicpigments inBrazil’spaint and coatings in-
dustryhasbeen increasingconstantly. This isnotonly thanks
to the fact that so, too, is the use of more sustainable raw
materials, but also because these pigments deliver a broad
varietyofbrighter, deeper, purer colors.
In other words, the growing demand for more sustainable
productshas contributed toa larger useof organicpig-
ments. That contribution theseare low-toxicityor some
casesevennon-toxicrawmaterialsthatprovide innumer-
ablebenefits in the formulationof paints and coatings,
such as high tinting strength, diversity in colors, high
chromaticity, brighter, purer, deeperandclearer colors,
good lightfastnessandweatherability,outstandingsatu-
ration,excellentchemical strength,heat resistance,and
durability, amongothers.
Organic pigments represent an increasingly significant
partofthematerialsusedbythecoatings industrythanks
to thewider variety of vivid, chromatic colors, accord-
ing toAgnes BonioloMuciacito, BASF’s SouthAmerica
technical marketing coordinator for pigments. “These
pigments enable a greater diversity in colors than do
any other chemistries, while imparting higher physical
and chemical strength to thepaints they’re formulated
with.Organicpigmentsare responsible for thewideva-
rietyofcolors thatarenowavailable inconjunctionwith
pearlescent andmetallic pigments in the most varied
of applications, especially automotive, industrial, and
decorativecoatings.”
Most innovations inorganicpigmentshavetodowithsus-
tainability. “This isour focus at Clariant,which through-
out its longhistory in themarketplacehas suppliedand
promotedhigh-opacitypigmentsthataredesignedtore-
placematerialsbasedonheavymetals.Wehaverecently
launcheda lineof easy-to-dispersepigmentswe call ED
Transcor_Revista_Anuncio2016_18-01
