Revista Paint & Pintura - Edição 228

CLIPPING PAINT&PINTURA | Dezembro 2017 | 11 presented by Wacker’s regional sales manager Ricardo Gouvea. Next came the presentation titled “Bismuth Vanadate: Satu- rated Colors from a Cost-Benefit Perspective,” delivered by quantiQ technical coordinator Sergio Rubio. The following featured lecturewas themed “Epoxy Solutions for Industrial Coatings,” and presented by MCassab sales executive Emeliane Vequi, and Olin’s Thiago Faria, of Epoxy Product Development and Technical Support. Then came the MAST Group with the lecture titled “Appea- rance Measurement Before and After Weathering,” by sales executive DarioMendonça. “Wood Protection and Preservation: Opportunities and Prospects” was the theme for the closing lecture by Dulcidio Macedo,whosecredentialsincludeadegreeinchemistryfrom FaculdadeOswaldo Cruz, in São Paulo, a professional and self coaching degree from Instituto Brasileiro de Coaching, or “Brazilian Coaching Institute”, and an MBA in management in the chemical industry from the Federal University of Rio de Janeiro/Abiquim.Inhislecture,Macedoemphasizedthatwood is the only truly renewable and sustainable rawmaterial that canserveavarietyof industrial purposes.Healsotalkeda little abouthowprotectingandpreservingwoodcancreateoppor- tunitiesandnewprospectsforthissectorofBrazil’seconomy. At the endof his lecture,Macedodrewout three copies of his book Diário de Bordo (“Logbook”) for those in attendance. As per usual, theMAST Group also drew out three extenders —BYK andMAST. INDUSTRY IN THE SPOTLIGHT - A HISTORY MARKED BY SUCCESS The Renner Herrmann Group is celebrating its 90 years of activitywiththegreatdedicationandperseverancethathave made its businesses benchmarks in quality, technology, and social and environmental responsibility. A 100-percent Brazilian-held company, Renner Herrmann was founded on July 18, 1927 in Porto Alegre, Rio Grande do Sul, originally by the name of Tintas Reko. Later on, that became the name of a product, the Reko Oil-Based Paint, which went on to become an icon of decorative paints in the Brazilian South. In 1941 the company was renamed Renner Herrmann, and that is how it has been known ever since, according toMarcos Bier Herrmann, director and vice president. “Currently, the group employs 3,000 people in five different operations, or businesses, spread over seven countries on three continents, 10manufacturing plants, and about a dozen distribution centers. All of our group’s plants boastcertifications,fromthetraditionalISO9001and14001toFSC to Coatings Care.” Over its 90 years worth of history, the Renner Herrmann Group has anticipated market trends, innovated its customer service, and projected its brand in all segments of the coatings industry, aswell as other sectors. It’s ahistorymarkedby studying,dedication,perseverance,andacommitmenttodevelop qualityproducts.“AllofthesethingshavemadeRennerHerrmann whatitistoday:acompanyrecognizedforexcellenceinmanaging leading,responsible,quality-orientedbusinesses.RennerSayerlack S.A., Renner Coatings, Metalgráfica Renner, Flosul Indústria e Co- mérciodeMadeiras,andRelatLaticíniosRennerarethebusinesses and divisions making up a group that is always mindful of market requirements and opportunities,” Herrmann says. MetalgráficaRennerwas created in 1933 to support group’s paint andcoatingsmanufacturingoperations.In1952,astwodivisionsof RennerHerrmann Industrial deTintaseÓleos - TinwareandTextu- redPrinting -merged intoone, the company consolidated itself as a canmaker. Starting in the 1960’s,MetalgráficaRenner ceases to be a mere addition to the paint factory and proceeds to write its own story, supplying customers in various segments and several stateswithmetal containers for the chemical and food industries. “By2005,havingopenedanewmanufacturingplantinGravatí,Rio GrandedoSul,MetalgráficaRenner hadundisputable recognition in themarketplace, being regarded as one of themost important companies of the industry in Brazil,” Herrmann points out. ThenextbusinesstoemergewasRennerCoatings.FormerlyTintas Renner’s maritime and maintenance coatings division, it set up a salesoffice inRiode Janeiroas it stepped into the 1960’s. “In 1982, following the Renner Group’s acquisition of the paint company TinturaIndústriadeTintas,inCuritiba,Paraná,theresultingbusiness unit invested and specialized in producing maritime and industry maintenancecoatings. Sincethen, ithasbeenexpandingactivities inthesemarketsandconsolidatingitsoutstandingpositionasama- nufacturer of anticorrosive paints and coatings,” says Herrmann. As the group’s third business, Renner Sayerlack was established in São Paulo in 1968. Since 1980, this Renner Herrmann Group company has been strictly focused on coatings for the furniture industry. Today it is a world-leading company in this market. It operates plants in Brazil, Chile, Italy, and the United States. It also has two research and development centers, one in Cajamar, São Paulo, and one in Italy, aswell as distributors in over 80 countries. Born in 1970 was Flosul Madeiras, in the town of Capivari do Sul, Rio Grande do Sul. The business was the result of a reforestation programrolledoutbythefederalgovernmentinthelate1960’sand boostedbytaxincentives.Itrunsfarmsspreadovereightmunicipa- litieson thenorthshoreof RioGrandedoSul, coveringa total area of more than 15,000 acres. The year 1970 also saw the creation of