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Julho 2013 PAINT & PINTURA
A constantly-evolving market in Brazil, tinting systems
have gained their space in points of sale and in the coatin-
gs industry as well. This is because the entire supply chain
benefits from the numerous advantages that these systems
provide, such as reducing and optimizing inventories, ex-
panding the color palette, with repeatability and standardi-
zation, and contributing to the environment.
Tinting systems are considered one of the best options for
both paint manufacturers and paint shops, as they are kno-
wn to be very efficient and practical. And Brazilian consu-
mers have become familiar with the countless benefits that
these systems bring into the marketplace. Accordingly, tin-
ting systems can be said to be a firmly-established industry.
In addition to providing an extensive color palette, tin-
ting systems enable paints to be formulated in the desired
color and quantity, thus preventing large inventories. “The
market for tinting systems in Brazil has been growing over
the years, and now they are estimated to account for 30 to
35 percent of the total amount of paints consumed. That
share has been rising gradually, as a tinting system is a
point of difference in any shop when it comes to selling a
specific color requested by the customer in that, without
one, the shop owner would certainly lose the sale becau-
se he wouldn’t have it in stock. Currently, we believe that
there are approximately 20,000 units set up in points of sale
throughout Brazil, but there’s still room to grow,” says Dênis
Beber Frada, sales director at HERO.
In the market for industrial tinting systems, there have been
changes that favor their manufacturers. “Companies have
been seeing a considerable increase in labor costs in con-
nection with operators and having trouble finding skilled
personnel to hire, and, for this reason, automation is gai-
ning traction, and sales of industrial tinting equipment are
growing. Automated tinting systems minimize the operator’s
intervention in the production process and are a great so-
lution to the problems of lack of skilled personnel or rising
wages. In addition, process automation adds to product
quality, as it minimizes human error while reducing produc-
tion costs. Additionally, just-in-time production is a key so-
lution to reduce the maintenance costs of large inventories.
It is the trend for the next few years. Many paint companies
will automate their plants to turn out their products faster
and more accurately, while always putting quality first. And
those who fail to automate their processes will be certainly
and easily knocked out by their competitors,” warns Silvio
Mendes, Inkmaker’s sales manager for Latin America.
The use of tinting equipment has considerably increased in
points of sale as well due to increasingly demanding end
consumers who want more variety in colors, a demand that
can only be met by shops that have tinting equipment. “In
addition, there has been a rise in awareness among shopke-
epers themselves, who now understand the benefits provided
by tinting systems. They add value across the supply gain,
while ensuring great inventory and cost reductions at paint
shops. The equipment set up in the marketplace has also
been upgraded over the past few years, meaning that cus-
tomers have started to replace their old machines with new
ones that are more modern and up to date,” says Reubens da
Cunha, CPS Color’s VP and head of sales for Latin America.
Packaging - Certified Technology
Over 33 years of business, Intertank has gained recognition
for its small and mid-sized tank storage solutions.
The tank storage business has evolved a lot over the past
few years, and Intertank has kept pace with that evolution
through many innovations and investments in R&D. “We
were the first and only company in South America to receive
the DNV 2.7-1 certification, and now we supply our custo-
mers in this specific market with products that are certi-
fied by DNV itself. Our evolution stems from our desire to
do a good job and to meet increasingly demanding market
requirements. We want our customers to remember Inter-
tank every time they need small and mid-sized tank storage
solutions. We focus on providing differentiated services that
add value to our customers’ products,” says Intertank’s CEO
Sandro Picchio.
Over the past few years, Intertank has made massive invest-
ments in technical training for its employees and implemen-
ted to automatic tank decontamination and washing lines
to ensure a more effective decontamination, all not to men-
tion the investment that it has been consistently making
to incorporate new tanks and designs into our portfolio
and fleet, which still stands today as the largest in South
America. “We’ve always wanted to be the best company in
Brazil in our segment. Now, if we are to stay in the leading
position, that should come as the result, and never the goal.
We know that we are building today what the company will
be in 2018 and that we have to improve continuously and
consistently over this five-year period, and so on and so
forth. Whatever the future holds for us will be the result of
that, and we’re really glad about it,” says Picchio blissfully.
The company also has important initiatives in place in con-
nection with sustainability and the environment. “Several
programs are in progress, including the reduction of waste
generation through the automation of our lines and educa-
tional campaigns concerning environmental preservation,