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| Paint&pintura | Junho2014
today isdulyrecognizeddomesticallyand internationally.
“Ifweweretohighlightcertainactions,we’dbeatriskof
beingunfair, as theyareall important, regardlessof their
magnitude.Webelievetheyarerecognizednotonlybyour
members,butalsobyourpartnersandthespecializedme-
dia.Wearehumbleenoughtoacknowledgethatalthough
we’redoingthebestwecan, there’sstilla longwaytogo
onbehalfofour industry. There’sno truce in thisbattle,”
Medranogetsoffhischest.
Expectations
Associquim-Sincoquimalreadyexpectedthistobeatough
yearduetotheseriesofevents inthecalendar,suchasthe
worldcup, electionsandothers,whichcouldhaveeither
positiveornegativeeffects.“As itturnedout,unfortunate-
ly, thenegativesideprevailedduetotheweaknessofbu-
siness in themanufacturingsector, totally frustrating the
mostconservativeofprognoses for the industry.Growth
figuresarearound thesame levelsas in2013,whichwere
not sogoodas itwas,”Medranoanticipates.
Traditionally, the industryperforms better in the second
half. “However, even thoughour position is oneof cau-
tiousandresponsibleoptimism,wedon’tthingthesecond
halfwillbeabletomakeupfortheperformancedisplayed
overthefirstfivemonthsoftheyear,”Medranoconcludes.
MetalPackaging -Aerosols
Safe,Practical andEasy toHandle
Aerosolcanshavebecomemoreandmorepopularamong
Brazilianconsumers,notonlybecausetheyprovideseveral
advantages, but also due to their positive cost-benefit
ratiosandenvironment-friendliness.
Themarket foraerosol canshasdisplayedsignificantgro-
wthover thepast few years inBrazil. Thepaint industry
hasbeenadheringtothistechnologydueto itsnumerous
advantagesandpointsofdifference, suchaspracticality,
easy handling, excellent finish, and easy application,
among other benefits which have been drawingmore
andmoreattention.
According to Reinaldo dos Santos, sales coordinator at
Prada,theBrazilianmarket inaerosol formetalpackaging
materialsexperiencedgrowthofapproximately18percent
inthepastthreeyears.“When itcomestoaerosolcansfor
paints, thegrowth ratehasbeen inexcessof 25percent,
rising fromanannual consumptionof 18.3million cans in 2011
to25.1million in2013,which isextremelypromising.”
Rubnei Rosa, sales director at Renda Brasil, says that the
consumptionof aerosol products inother countries canbeas
muchastentimesgreaterthanBrazil’spercapitaconsumption.
“However, sinceBrazilianconsumersarealreadygettingused
tousingmore andmore aerosol products, thismarket is gro-
wing consistently inBrazil. As consumers try those products,
they realize their benefits in terms of practicality andquality.
Likewise, thespraypaintsegmenthasbeengrowinggradually
asconsumersfindoutthevariouswaysofusingaerosol cans.”
OutsourcedFilling
Averycommonprocess intheaerosolpackagingmarketwhich
has been expanding sharply is the outsourcing of the filling
operation.AccordingtoBaston’smanufacturingdirectorMarlon
Pytlovanciw, outsourced aerosol can filling services have un-
dergonearadical changeoverthepast fewyears.“The limited
supply of serviceswehad 10 years ago, when customers had
difficultiesfindingfillerswiththerequiredcapacityandeventhe
strategicwilltomeetthedemand,whichwasalreadygoingback
then,begantochangeuponBaston’sbreaking intothismarket.
BesidestheexpansionofproductionfacilitiestotheSoutheast
region,eventhebusinessattitudeofsuppliershaschanged,as
theyarenowmoreattentivetotheircustomers’ requirements
andprovidededicated service. Inanutshell, fillers have really
specialized inquality and safety andnowprovide full service,
whichmeansthattheyarenowfullyresponsibleforthesupply
chain inallmaterial respects,”saysMarlonPytlovanciw.
As a resultof this changedbusiness attitude, thedemandhas
been growing much more rapidly than the country’s GDP.
“Bastonexperiencedgrowthofaround70percent in2013,and
thefiguresforthefirsthalfof2014pointtoagrowthrateof38
percent for thisyear.Other factorscontributing to thisexpan-
sion includesocialmobility,a loweraveragepricepertube,and
atruechangeofconcept,meaningthatBrazilianconsumersare
increasinglyusingandapprovingaerosolcansasproductswhich
providemorevalueformoney,allowdirectionalapplication,and
donot harm the environment. Thosewho change to aerosol
cansnevergoback to theoldalternatives,”saysPytlovanciw.
Almanac - Paint & Pintura Sets Up Brazilian Flag
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