clipping
This isaveryspread,verycompetitive industrythatmayhaveto
gothroughsomeconsolidation,andasan industrybenchmark
andsegment leader,Brasilata isoneofthosecompanieswhich
canendup leadingsucha transaction,”statesForte.
Havingaflawlessrésumé,Forte isabusinessadministratorwith
anMBA fromEsadeBusinessSchool, ofBarcelona, Spain, and
willsustaintheBrasilata’svanguardposition,asthecompany is
regardedasoneofthemost innovativebusiness intheBrazilian
market, according to theÉpocaNegóciosbusinessmagazine.
Inaddition, several timeshas thecompanybeenon the listof
BestCompaniestoWorkFor inBrazilpublishedbytheVocêS/A
magazine (EditoraAbril).
Infullversionofthe interviewFortehasgiventoPaint&Pintura
Magazine,hetellsdetailsoftheentiretransitionandtalksabout
changesandchallenges for thenext fewyears.
OrganicPigments -MoreGlossandLowToxicity
Withgreat features liketintingstrength,easytoapply,greater
clarityandgloss,andavastfieldofapplication,organicpigments
stand out in themarketplace for providing an excellent
alternative to replaceheavymetals.
Featuringbrighter colors, greater clarity, and lowor zero
toxicity,organicpigmentsarealsoconsideredratherdurable
products, while having physicochemical advantages that
considerably increasepaintprotection.
Currently,usingeco-friendlyrawmaterials istheprevailing
trend,and it iswiththat inmindthatcompanieshavebeen
developingneworganic pigments, while adding features
like enhanced hiding power and dispersibility, chemical
strength,weatherability, andapositive cost-benefit ratio.
“Eachyear,the innovationsfromBASF inorganicpigments
providemoreflexible solutions froma technical andcom-
mercial viewpoint,meetingmuchof the requirements for
all typesofpaints.As lead-freesystemsare introduced,the
consumptionoforganicpigments increases,particularly in
the industrialcoatingssegment,”saysJoséMarcosQualiot-
to, technical manager at BASF Pigments andDispersions
forSouthAmerica.
