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| PAINT&PINTURA |Dezembro2015
LET’SMOVE ON!
A toughyear, fullofuncertaintiesandwithnegative results
arising eachmonth. This iswhat 2015 has been. It’s been
12monthsof struggle, dedicationandhardworkwhereby
businesses have tried and survived amidst the country’s
economiccrisis.However,Brazilreally isacountryendowed
withaninterestingpowertoovercome,showingitsstrength
whenever facedwithhardships. In spite of the climate of
uncertainty, somecompanies resolved togetsomeof their
projectsoutofthepaperandinvestedinnewplantsandnew
productionniches.Hereareafewexamplesof investments
made inthecourseoftheyear.
TheAltanaGroup is systematically expanding its business
in thegrowingBrazilianmarket, havingacquiredPremiata,
acompanyspecializing inprinting inksandcoatings for the
packaging industry.Alsoacquiredby theAltanaGroupwas
Overlake,acompanyspecializing inprintingvarnishes.
Allnex,too,announced itsacquisitionofÁguiaQuímica,one
ofthe largestalkydandacrylicresinmanufacturers inBrazil,
whileLubrizolacquiredEcoQuimica,amanufacturerandsup-
plierofcoatings-technologyproducts fordecorativepaints,
textiles,cement,elastomericcoatingsandpapercoatings.
InthevicinitiesofRecife,Pernambuco,Iquineannounced its
investmentinanewplantinVitóriadeSanto,amountingtoR$
46million.Alsoopened intheregionwasEucatexNordeste,
located inCabodeSantoAgostinho.
Also,wecouldnotfailtomentiononeofthemost important
industry investments in thepast fewyears: theopeningof
BASF’sCamaçariAcrylicAcidComplex, inBahia, the largest
investmentthecompanyhasmade in its100+years inSouth
America, tothetuneof€500million.
InupstateSãoPaulo,PPG Industrieshasopenedtheexpan-
sionof its Sumaréplant, an investment amounting toUS$
40million, toproduce electroplating resins. In the city of
Itatiba,Vedacithassetup itsthirdplant, inwhich it invested
R$110million.
Significant investmentsweremade in the state of Santa Cata-
rinaaswell.Netzschhasopened itsnewmanufacturingplant in
Pomerode,having investedR$20million,whereasthe investment
AnjoTintashasmade inanewresinplant inCriciúma isestimated
atR$10million.
Thesearesomeofthemostimportantandsignificantinvestments
madeinBrazil.Theydemonstratehowcompaniesareinterestedin
thecountryevenwhen itfinds itself inahard,worryingsituation,
provingonceagain that they remainconfident in its resumption
ofeconomicgrowth.
For2016,thingswillremainslowandworryingfortheearlymonths
of the year, and forecasts are still pessimistic, but theBrazilian
economy isperfectlycapableof recovering, and thecountryhas
everything it takes togetoutof its current crisis.Wehavebeen
through somanyof them, and this is certainly just anotherone.
Whatwecannotdo iskeepourarmscrossed.Let’sbelieve inour
country, in itsrecoveryand,most importantly, in itspotential.
WewishyouallablessedChristmasandahappyNewYear!
Enjoy!
LucéliaMonfardini
INTERVIEW -ASTART-UPWITH200YEARS’EXPERIENCE
ChemourshasaturnoverofUS$7billionrightat itsbirthand
a significantmarket share insegments like titaniumdioxide,
fluorinatedproductsandchemicalsolutionsworldwide.
Intheearlysecondhalfof2015,moreprecisely inJuly1st,Che-
moursstartedoperatingaroundtheglobe.Thecompanywas
createdbythespin-offoftheDuPontPerformanceChemicals
businesses,andbuildsonover200yearsofhistory
With a trajectory of innovation andunquestionable contri-
bution to thedevelopment of theglobal chemicalmarket,
Chemour’smaingoal istomeetcurrentandfuturecustomer
requirements, according to LuísRebollar, president of Che-
moursMexicoanddirectoroftitaniumdioxidefortheAmericas.
“Chemours has a distinguishedposition in several keymarkets,
includingBrazil, excellent relationswithourcustomerbase, anda
solidcashflow,whichensuresusthecontinuityofthebusiness, ir-
respectiveofthecurrentmarketsituation.Infact,Brazilisastrategic
countryforthecompany’sbusiness,as ithasworld’sfourthhighest
demand for titaniumdioxide, which is Chemours’ chief business
globally,”Rebollarsays.
The company is alsomakingwhat today is theworld’s largest
investment in the titaniumdioxide industrywith theexpansionof
itsAltamiraplant, inMexico.Thisexpansion isgoingtorequireUS$
600millionworthof investments and increaseChemour’sglobal
