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| PAINT&PINTURA |Dezembro2016
ANEWPHASE ABOUT TOBEGIN
Theforecastsforourcountry’seconomyarestillabitworrisome.
However,aseverythinghasbeenslowly falling intoplace,we
cannowenvisionbetter days in themid-term scenario,with
growth inthecoatingsandallother industries. Inprinciple,we
haveourworkcutoutforus,andthemost importantthing is
thatourindustryneverstops,especiallywhenitcomestonovel
productsandservices,investmentsinplantsandproduction,etc.
Inthismonth’sissue,Paint&PinturaMagazinebringsyounews
onan important investment.Sibelcohasopened itsnewplant
in Jarinu, upstateSãoPaulo. That investment isestimatedat
R$ 160million, andwith this thirdplant,which isconveniently
locatednearmajorpaintmanufacturersandthecountry’smain
highways,thecompanyisgoingtocarryoutgrinding,dryingand
slurrypreparationoperationsforthepaintandcoatingsindustry.
Thenewplantisalsogoingtocontributetoreducingimportsof
thatrawmaterial intoBrazil. Ithasannual capacityof 160,000
tonsofslurryand35,000tonsofultrafinecalciumcarbonate.
EdsonTeixeira,marketingmanageratSibelcoSouthAmerica,
remarksthatdespitethedownturnexperiencedoverthepast
twoyearsbythepaintandcoatings industry inBrazil,which is
theworld’ssixth largest, thecompanyhascarriedonwith its
planto invest intheJarinuplantbecause it isconfidentthatthe
situationwillbereversedinthemidterm.“Ourprospectsfor2017
arealreadypositive,althoughnotsosubstantialinfigures.With
our capabilityof servingnewcustomers throughon-demand
production, Ibelievewe’reontracktoexperiencemuchmore
growth.”Learnmoredetailsaboutthatmajorinvestmentinour
articlecoveringtheplantopening.
Another important eventwasRentank’s investment in the
RentankAmbiental trademark, inabusinesssetup todeliver
innovation in industrialwastedisposalprocesses.Inadditionto
operatingactivities, thenewbusinessunit isgoing toprovide
consultingservicesforidentifyingthebestsolutionsforeachtype
ofcomponent,aswellasassessingandanalyzingsafeprocedu-
resandpracticesthatwillpreventaccidentsandcontamination.
Theseareonlytwoexamplesofcompaniesthathavecontinued
toinvestintheindustry.Bytakingactionslikethese,theybecomerole
modelsthatshouldbefollowedbyothercompaniesthatareeither
delayingtheirexpansionplansorfailingtomake investmentsdueto
thecountry’seconomic situation,whichendsup impairinggrowth
evenfurther.You’ve justgottobelievemore inourcountry!And,to
thatpoint,may2017beabetteryear,fullofoptimism,hopeandactions
thatcanboostthe industry!
Asforthemainthemesforthis issue,namely,“Thickeners”,“Acrylic
resins”, and“Photoinitiators”,wecannote that supplierscontinue
investingininnovationandbrininginhigh-performanceproducts,but
focusingoncost-benefit ratios tohelppaintmanufacturers reduce
theircostsbyofferingbetteralternatives inthistimeofcrisis.
Oneother featuredpiece ison the celebrationof Paint&Pintura
Magazine’s20thanniversary, inwhichprominentpersonalities inthe
industryhonorusbyprofessingrecognitionforourwork,whichallof
usatAgneloEditorahavebeendoingwithgreatdedication, ethics
andprofessionalismfromthewordgo.We’dliketoextendourmany
thankstotheentities,suppliers,manufacturersandimportantperso-
nalitiesofthesector,whoarealwaysbackingusup,collaboratingand
helpingusbuildwhat isnowthispublicationofgreatrenown inthe
industry.Ourmanythanksfortheongoingpartnership!
Iwishyouall ablessedChristmasandaNewYearofmanyaccom-
plishments.
LucéliaMonfardini
PAINT & PINTURA 20 YEARS - TWO DECADES OF A
VICTORIOUSSTORY
An industrymagazinecreatedto informthepaintandcoatings
sectorwithethicsandprofessionalism.Paint&PinturaMagazine
wasbornwiththatmissionin1996andisnowfirmlyestablished
asahigh-qualitypublication.
AgneloEditoraopenedupforbusiness20yearsagowithPaint&Pintu-
raMagazine,apublicationdirectedatthepaintandcoatingsindustry,
whichlackedininformationatthattime.CoveringtheentireBrazilian
territoryandLatinAmerica,themagazinesoonbecameabenchmark.
“Ourstorybeganduringthe4thABRAFATICongressandExhibition,
whenthe lateSérgioÁvilaand Iwerechallengedbyprofessionals in
