CLIPPING
PAINT&PINTURA |Dezembro2016 | 9
thecoatingmarket to launchamagazine for thepaint industry,”saysAgnelo
EditorachiefexecutiveofficerAgnelodeBarrosNeto.
Backthen,AgneloandSérgioalreadyhadextensiveexperience inthecoatings
industry, and together theydecided tobecomeentrepreneursandstart their
ownbusiness.ThatwasthebeginningforÁvilaAgnelo,currentlyAgneloEditora,
exclusivelyfocusedon industrypublications.
Aimingtoboostgrowthandtechnologicaldevelopment,theycreatedthemaga-
zinesPaint&PinturaandShowdoPintor(thelatterfocusedonpaintandcoatings
retail information). Publishingnewsondomesticand international businesses
involved in thecoatingssupplychain, Paint&Pinturaspecializeson thepaint,
printingink,varnishandcoatingsindustriesandtheirsuppliers,featuringtechnical
articles, international news, interviewswith influential individuals, andmarket
statistics. Thepublication covers all of LatinAmerica and is available in three
languages(Portuguese,English,andSpanish),circulatingonamonthlybasis.
Paint&Pintura’sprint runand circulation reach4,500 strategicnames in the
paint and coatingsmarket. Consideringanaverageof four readersper copy,
themagazineactuallyreaches18,000professionalsofthe industryalloverthe
nationalterritory.
“Oscar”
Encouragedbytheprompt, fullacceptanceandrecognition itsprintedpublica-
tionsachievedin1996,AgneloEditoracreatedthePaint&PinturaAwards,which
areknownasthe“Oscars”ofthepaint industry.Basedonasurveyconducted
annually,theawardsarepresentedtothebestsuppliersandpaintmanufacturers
ofeachyear,aswellassomeofthepersonalitieswhostoodoutduring it.
Everyyear, theawardpresentationceremonybrings together approximately
1,000professionalsrepresentingmanufacturers,suppliersandrelatedentities,
inacleardemonstrationof the importanceof theaward forbusinessesof all
sizes inBrazilandLatinAmerica.
OtherPublicationsandActions
Thatwasn’tall forAgneloEditora. Inadditiontothepaintandcoatings indus-
try, thepublishinghousemade itsbusiness to createother publications for
different industry segments, whichhasmade it a company that specializes
inpublishing industry-specificmagazinesandoneof the largestbusiness-to-
-businesspublishers inBrazil.
That led to thebirthof thePaint&PinturaGuide (with listingand technical
informationon thousandsof products and companies), GraphPrintMagazi-
ne (directedat theBrazilianprinting industry), Lojas, Papelaria, Informática,
Brinquedos & Cia, (a stationery, toy and computer supplies point-of-sale
magazine),andConstruChemicalMagazine(specializing inthemanagement,
formulation,productionandapplicationofconstructionchemicals).Inaddition,
thepublishinghousetooktothe Internet in2000,releasingdigitalversionsof
allourpublications.
Alongthesame linesasthePaint&PinturaAwards,AgneloEditora launched
theGraphPrintAwards in2001,andcontinuedtheBestBrandAwards in2005.
Theyear2009sawanother initiativebyAgneloEditora: the launchofPaint&
Pintura TV (broadcast on the PaintShowportal),
which isalwaysfeaturingmajoreventsheldbythe
publishinghouse itself ormarket players at large.
In2011thepublishinghousebroke intotheregional
forummarket,whichhascontributeda lottodisse-
minating innovationacrossBrazil.
In late 2015, following key trends, AgneloEditora
introduced its newCustomizedContent Division,
agroupdedicated todevelopingproducts tomet
customer-specificneeds.
Testimonies
This issuebrings you testimonies fromprofessio-
nalswhohave closely followed these 20 years of
successandtowhomAgneloEditorahasenormous
gratitude.
ACRYLICRESINS-INNOVATIVEPERFORMANCE
SOLUTIONS
Suppliersarehardatworktoaddnewfeaturesand
