Revista Paint & Pintura - Edição 219

CLIPPING PAINT&PINTURA | Março2017 | 9 Forums AgneloEditoraalreadyhasourforumprogrampreparedforthis year. TheForum isgoing to takea tourof themost important areas inBrazil,bringingthemost innovativeofdevelopments in existence inthepaintandcoatings industry,alongwithtechnical lecturespresentedbymajorcompanies inthe industryandma- nagement-related lecturesdeliveredbyseasonedprofessionals. After the year’s first edition inRecife, Pernambuco, thePaint &PinturaForumwill alsovisitCuritiba, Paraná;Riode Janeiro, RiodeJaneiro; Salvador,Bahia; andCriciúma, SantaCatarina. INDUSTRY -MANYREASONSTOCELEBRATE InMay of 2017, run by its third-generation owners, Irajáwill becelebrating its65thanniversarywithgrowing sales. Before they invested to break into the decorative paintmarket, the company startedoutproducing soapbars, liquid soappastes, andsyntheticenables,whilefillingupcontainerswithkerosene, turpentineandotherchemicals for resale. Inthe 1960’s,Carlos PauloKroschinskybought intothecompany. Itwasnotbefore the1990’sthatIrajáset itsexpansionplan inmotion,as itstarted producingamore comprehensive rangeof decorativepaints. In 2004, the patriarch invitedhis two sons, Carlos Paulo Kroschinsky Júnior and Rafael Kroschinsky, to join the company,where they remain to thisday. The company is currently located at the SãoMateus In- dustrialPark, inSãoPaulo,atRuaFortedeRioBrancono. 619,withmanufacturingfacilitiescoveringanareaof6,500 squaremeters,withproductiontakingplaceontwofloors andcapacity inexcessoffourmillion litersofpaintamonth. Despitealloftheexperiencetheyhavegarneredovertheir years inthebusiness, thethreeco-ownersareawarethat they can improvea lot in the years to come. Somuch so that, back in the 2000’s, the father and sons decided it wastimeIrajárepositioned itself,ceasingtobeacompany recognizedonlybythepricefactor.Thefirststeptheytook washiringaspecializedconsultants’firmtoassistthem in thattransformationprocess.Thereupon,theyalsostarted investing ina laboratory,whichallowed them toanalyze morethoroughlytherawmaterialscoming intotheformu- lationof their products. Positive changes came about in theearlymonthsof theprocess.Their formulationswere changedtodeliver improvedhidingpowerandapplication Conheçaumparceiro comercial extraordinário:Nós combinamosdécadasdeexpertise comoentusiasmoeadedicaçãode uma startup.Comopoder combinadodeprodutosde sílica, aditivosTEGO® eaditivos especiaisdaantigaAirProducts, nós oferecemos soluções inovadoras epersonalizadasquepropiciamumvalor real às suas formulaçõespara revestimentos. CoatingAdditivesofEvonik. HomeofTEGO®,AEROSIL®, andSURFYNOL®.Andmuchmore. Evonikapresenta: onovatomaisexperiente domundo Encontre-nosna ECS2017 Corredor7A Estande323