Revista Paint & Pintura - Edição 248

CLIPPING EVENTS - PANEL WITH LEADERS OF THE PAINT INDUSTRY IS FEATURED IN CURITIBA’S PAINT & PINTURA FORUM The highlight of the 44th Paint & Pintura Forum of Paint Te- chnology and Management - South Region, which took place on September 12th, was the panel that had the participation of paint industry managers to discuss the sector’s direction, the challenges in management and new business for the next decade. Peter Knoll Santana, CCO at RHAI / ALV Tintas, Cleverson Salasar, Industrial and R&D Manager at Ciacollor; Matheus Góis, CEO of Hydronorth; and Paulo Alessi, Director of Tintas Alessi were all participants in the panel. The event was held at theDeville Business CuritibaHotel, in Curitiba, state of Paraná, and was sponsored by companies such as Bomix, MAST Group, Lanxess, QuantiQ, Wacker Química, Química Anastácio and Quimisa, in addition to the support of Rácz, Yamaga & Associates. Several topics were discussed at the forum in the morning. At the opening, in a lecture entitled “The Paint Market is Moving Towards Real Value Generation,” Francisco Rácz, founding partner of Rácz, Yamaga & Associates made an analysis of the growing trends of the various paint segments, the com- petitive scenario and the evolution of the real value added and profitability. Next, “Lanxess Inorganic Pigments - Quality and Sustainability” was the theme of the company’s lecture, given by Denilson Marques, Product & Business Development at Latam. Following the Lanxess lecture, there was a panel with paint industry leaderships, and then Angelita Saul, Technical Ma- nager at Wacker Química, spoke about “Vinnapas and Primis Dispersions for High Performance Paints and Coatings.” In the last lecture of the morning, Bomix Regional Manager Luis Henrique Pires gave the lecture “The Future of Packaging in the Paint Market.” AFTERNOON LECTURES The paint industry is heading for a future where new niches will be key tomarket growth and consolidation. And to discuss this topic, the Forumwas resumed with a panel that featured directors and technology managers of the paint industry. This panel had the theme “New Developments, Innovations and Trends in Products and Applications.” Increasingly, suppliers and manufacturers are seeking partnerships for the develop- ment of rawmaterials and inputs that bring better results and cost-effectiveness. Product research and development leaders discussed the best path for the industry. For this panel were invited: Claudemir Almeida, Industrial Chemist at Ciacollor; Os- mar Caliman, Hydronorth Research &Development Manager; and Ricardo Olleriano, Technical Director at RHAI / ALV Tintas. After the technical panel, SkintechDirector Claudemir Gracino, and Sergey Zasukhin, Director of Business Development of the OCSiAl Group for Canada, Mexico, Central America and Latin America, gave the talk: “RedefiningMaterials and Reinventing Technologies - SingleWall Carbon Nanotube Conductive Solu- tions for Paints and Coatings.” The lecture “Intelligence at the Point of Sale”, given by MAST Group Director Marco Storel, showed that, in this business scenario, the use of the most advanced technologies to de- monstrate and guarantee a continuous commitment to quality and service offering assurance has become essential. ThenMarcos Basso, Eastman’sMarket DevelopmentManager, delivered the lecture “Completing the Puzzle on Low-odor, Zero-VOC Additives for the Building Paint Line.” Concluding theworks, Washington Yamaga, fromRácz, Yama- ga & Associates, made a success case analysis of paint com- panies in Brazil, with local and global impact, especially at this time of business resumption, in the lecture: “TheManagement of Innovation in the Paint Industry in Brazil.” ACRYLIC RESINS - GAINING SPACE IN THE MARKET The use of acrylic resins in the paint industry is growing signifi- cantly each year as newdevelopments aremore cost-effective. With the high competitiveness of the market, Brazil is incre- asingly demanding about acrylic resins, favoring companies that seek innovative products with high technical quality and that have better performance, but not forgetting a better cost-benefit. On top of all this Brazil is focusing on products that harm the environment less and less. “Acrylic and styrene acrylic resins are essential for many applications in the paint industry, and are among the main ingredients responsible for properties such as water resistance, gloss, film formation, and more. I note that customers are following market trends and looking for low-cost but high performing products with distinguished properties. Therefore, innovations in research are fundamental, mainly because it is a commodity segment,” says Myrian Carvalho de Oliveira, Product Management at Wana Química. With specific properties, acrylic resins have also, over the ye- ars, become a natural substitute for other types of polymers, especially alkyd resins. “Today, acrylic resins and emulsions in solution are the fastest growing substitute products in the Brazilian market. However, for specific cases, cost is still a factor, but gradually they are gaining ground. Making a criti- cal market analysis, this type of resin is constantly growing in the Brazilian market and Allnex invests in this segment with extremely differentiated products serving specific niches for its customers,” informs Adriana Cristine Rodrigues de Almeida, Latin America Application Coordinator at Allnex. SURFACTANTS - NEW TECHNOLOGIES FOCUS ON PERFORMANCE AND SUSTAINABILITY With more sustainable technologies, surfactants continue to fulfill their mission of reducing foaming and helping in subs-