Revista Paint & Pintura - Edição 252

Arco Química, Carbono Química, Exata- cor, GMP, Intercroma, Ipel, Metachem, Miracema-Nuodex, Netzsch, Oxiteno, Petrowan, and Spectracolor. To be addressed at the forum, which is taking place on March 5 and 6 at Gran Mareiro Hotel, Praia do Futuro, in Forta- leza, Ceará (Brazil), are a variety of cur- rent issues and topics impacting the co- atings industry. In addition to technical lectures on the latest of developments, the forum includesmanagement-related presentations, such as “The Paths of Added Value,” with Francisco Rácz, of RY Associates, discussing the evolution in added value strategies used in the Brazilian paint and coatings market and their impacts on short andmedium-term results, and “Digital Transformation and New Business Models,” through which Washington Yamaga, of RY Associates as well, will be describing five facts that speak to the coatings industry engage- ment in digital transformation and are influenced by both the global and local contexts, while offering his analysis of how the chemical industry is failing to keep pace, particularly in emerging ma- rkets for paints and coating, and effects that has on competitiveness. Also featured at the forum are two pa- nels, one of which of technical leaders discussing the theme, “New Develop- ments, Innovations and Trends in Pro- ducts and Applications.” Already con- firmed panelists are Josafá Rebouças, president of the Ceará State Chemical Industry Chamber and head of the Ceará State Coatings Industry Department, Regiane Matos, technical supervisor at Fortcolor, Washington Yamaga, adviser at RY & Associates, acting as mediator, and William Saraiva, development ma- nager at Tintas Iquine. To be on the second panel are coatings industry leaders, whowill be addressing the theme, “ManagementMacro-Trends for the Next Decade: New Pathways of the Industry.” The panelists having already confirmed their participation are Agnelo Barros, CEO at Agnelo Editora, as mediator, Eduardo Ermida Moretti, CEO at Tintas Iquine, Lucas Neto, sales andmarketingofficer at Hidrotintas, and Paulo Janousek, CEO at Tintas Hidracor. TITANIUM DIOXIDE - THE UNMATCHED POWER OF WHITE PIGMENTS Titaniumdioxide is recognizedworldwi- de as the most effective white pigment for variousmarkets, including paints and coatings, thanks to such key properties as hiding power, high tinting strength, durability, ease of dispersion and excep- tional performance. What is expected of the titaniumdioxide market for 2020 are positive expecta- tions, based on the expectation of gra- dual recovery of the economy and con- sequent reheating of industrial activity, including the paint sector. According to the perspective of the Brazilian Coatin- gs Manufacturers Association (known for short as Abrafati), the paint and coatings industry is expected to have a more significant expansion in 2020, which is expected to be between 2 and 3 percent, according to André Carvalho, senior manager at Evonik’s Coating Additives business. “It is expected that external and recent factors, such as tra- de disputes over markets, such as that between the United States and China, will create barriers and benefits in some cases for the supply of titanium dioxide to the different regions of the world. It is worth remembering that Brazil is not self-sufficient in the production of this pigment and supplies the domestic ma- rket with approximately 200,000 tons per year. Our position here is to have a strong trading partner for more than 50 years supplying Brazil with a high quality product from several factories spread throughout Europe and North America, which ensures stability for the demand that we expect to be increasing for 2020,” Carvalho says. For 2020, Tronox projects an increase in the domestic andglobal demand for tita- niumdioxide compared to last year. “As the only producer in South America, Tro- nox is well positioned. It is important to highlight themain trends in this market. Customers demand high value for TiO 2 in their paint formulations, designed to meet local performance requirements. Close collaboration between suppliers and customer formulation teams is important to meet the challenge of balancing costs and formulating quality performance paints. A local customer service team continues to be one of our points of difference for providing effective support for order fulfillment, documentation and logistics,” says Gilson Silva, sales manager. AGNELO EDITORA ANNOUNCES FINALISTS FOR 24 TH PAINT & PINTURA AWARDS Announced in this issue are the finalists in 53 categories, among them suppliers of raw materials, paint companies and personalities of the year. Winners will only be announced at the grand event slated to take place on May 15 in the State Capital of São Paulo (Brazil). Conducted annually by Agnelo Editora to determine what companies were considered to be among the best in previous year, the Paint &Pintura Survey has come out with the finalists for the 24 th Paint & Pintura Awards in 53 cate- gories, 39 of which for suppliers of raw materials, including “Master Company,” a special category in which the winner is chosen based on the sum of all of its nominations in different categories and the points it scored in each. That unveils the company that received the most votes for the awards. Also included are eight categories for paint companies and six personalities of the year. Phase one of the survey kicked off on November 4, 2019 and ended on Febru- ary 2, 2020. For the six Personality of the Year categories, the survey proceeded to phase two, for which the votes cast until March 31, 2020 are counted. A unique event in the coatings market, the presentation of the Paint & Pintura Awards, better known as the “Oscars” of the paint and coatings industry, is taking place on May 15 at Vila dos Ipês, in São Paulo. It is going to bring together more than 1,000 personalities