clipping
construction chemicals and adhesives. As it usually ha-
ppens at international events, our publishing company’s
space served as ameetingpoint for Brazilians attending
theshow.Themagazines“Paint&Pintura”and“Constru-
Chemical”werepresent, aswere “IndustryOverviewof
theDecorativePaintMarket”and“StudyofPrintingInks”,
andverysuccessfullyso.Manyexecutives focusedonthe
Brazilian,Argentine,ChileanandUruguayanmarketscame
toAgneloEditora’sboothto learnmoreaboutthepublica-
tions.Copiesof thetwomagazineswerealsohandedout
tovisitors inanexclusive space focusedon international
publications on the industry, where only publications
participating intheshowwereallowedtobehandedout.
Agnelo Editora’s own accounts officer Rosana Lima and
journalistTalitaMolinerowere inattendance throughout
thethree-dayshowrepresentingthepublishingcompany.
“We,atAgneloEditora,arethe leaders inoursegmentwith
publications that circulate internationally, sowe always
attendevents likethis inseveralcountries.TheECS isalso
agreat opportunity for honoring thoseof ourmagazine
customerswhowere there, aswell as establishing important
connections,”saysRosanaLima.
Visitorstothetradeshowdividedtheirtime intothreepriorities:
visitingbooths; listeningtotechnicalpresentation;andwatching
presentationsperformedbyexhibitorson threestages.
ECS inFigures
Forthisyear’sedition, theeventclosedwithnewrecordhighs,
with 1,024exhibitors from42countriesandaround28,500 tra-
de visitors representing nearly 110 nationalities, all occupying
seven halls. Most exhibitors were focused on rawmaterials
formanufacturingcoatingsandprinting inks,with the related
laboratory,production,testingandmeasurementtechnologies.
Inaddition to theirbooths, exhibitorsat theshowusedhalls 1,
5and7 to introduce theirproductsandservices inmoredetail.
Eachpresentationhadastipulateddurationof15minutes,after
which the consultants involved remained available to answer
questions. Themostdiscussed themes includedeffectsof raw
materials, production techniques andmeasurement testing,
whilenewpiecesofequipmentwere introducedanddiscussions
