Revista Paint & Pintura - Edição 231

CLIPPING PAINT&PINTURA | Abril 2018 | 9 and the growth the coatings industry has experienced in the region. “Our goal is to increasingly organize and bring together the leading businesses in North and Northeast Brazil. This is a really important region where, despite the hardship of the past few years, the coa- tings industry, as well as other sections of themanufacturing sector, has displayed growth above the country’s overage for the past 10 years. As we made that determination, we saw it as an opportunity to replicate the Paint & Pintura Forum, and since we know that we need to innovate at all times in order to continue to succeed, that was exactly what Agnelo Editora has done, bringing these awards over here to recognize the work done by professional individuals and businesses based in the region.” The head of Agnelo Editora also thanked all attendees for their presence, and two professionals in particular: Sindquimica president Marcos Soares, and Hipercolor technical manager Josafa Rebouças, for all of their individual support and contribution. “Without the helping hands of these friends, we certainly wouldn’t have achieved the success we’re experiencing today with our first regional awards. I’m really excited about all of your attendance, and we’ll surely be back here in 2020, as we’re taking a break in 2019. Allow me to take this opportunity to announced that the next forum will be held in March of 2019, in Recife, Pernambuco, and the 2nd Paint & Pintura Regional Awards for the North and Northeast will take place in that state capital as well. So you are all hereby invited to take part. Con- gratulations to the finalists and winners,” Barros Neto concluded. Hosting the award night was the journalist, TV host and master of ceremony Juliana Franceschi Bento, who is currently on the SBT and TV Esporte channels. The proceedings were closed on a swingy, cheerful note by the Baby Dolls Band. Read in this issue our full coverage of the 1st Paint & Pintura Regio- nal Awards, North and Northeast, as well as testimonies from the winners, which are available in Portuguese only. EVENTS - GREAT TURNOUT AT PAINT & PINTURA FORUM IN FORTALEZA Like previous editions, people came in droves to attend the 34th Paint & Pintura Coatings Technology and Management Forum, Northeast Region, which was held at Hotel Luzeiros, in Fortaleza, the state capital of Ceará. With a turnout of 186 registered attendees, the audience put the forum venue at full capacity for the featured lectures on technical and management-related topics showing the industry’s major inno- vations to the Northeast market. Kicking off the forum, the plenary session titled “Return on Invest- ment and Coatings in Brazil: Attractiveness by Segment and the Future” presented the audience with current success stories of Brazilian-basedmanufacturers and their actual return on investment in various market segments. Based on the current scenario for the paint and coatings industry in Brazil, as well as projections for 2022, ROI forecasts were discussed for investments going in a variety of directions. The plenary session was conducted Francisco Racz, a partner at Racz, Yamaga&Associateswithmore than 40 years’ expe- rience in the coatings industry and related products in Latin America. Always mindful of market requirements while seeking innova- tions, Brenntag presented, in partnership with DowMicrobial Control, the lecture “High-Efficiency Preservative Additives for the Coatings Industry in Brazil,” delivered by Brenntag’s own technical expert Sergio Santos and Dow Microbial Control’s Ismael Lima. Next came Flavia Zagrandi, product steward at IMCD, and Re- gina Kaway, of Evonik’s technical sales team, with their lecture titled “Innovation in Distribution Enabling Evonik to Introduce Solutions for the World of Coatings.” “Alkyd Resin Chemistry, Technology and Innovation for the North/Northeast Marketplace” was the theme addressed by Cruz Química sales manager Luciano Izidoro in a lecture spon- sored by AVCO Polímeros do Brasil. quantiQ followed with a lecture titled “New Finishing and Protection Technologies on Masonry, Wood Surfaces and Performance Flooring Systems,” delivered by its technical coordinator Sergio Rubio. The MAST Group came at the top of the afternoon schedu- le with its presentation “Quality Control Today and Going Forward,” featuring Vlamir Braggion, the executive in charge of MAST Services. Up next was Marcos Basso, market development manager at Eastman, presenting the lecture “Solving the Puzzle in Low- -Odor, VOC-Free Additives for Decorative Coatings.” The lecture titled “Coatings Biocides and Fungicides: Current and New-Generation Active Ingredients,” presented byMorais de Castro account manager Assis Lima, touched on topics like synergy in isothiazolinone molecules, pH, and Redox. “The Lonza Preservation System”was introduced by technician Daniel Andrade, a lecture addressing on the microbiological control challenges facing formulators of outdoor coatings, development and effectiveness testing, and biocide offerings from Lonza for dry film protection. Closing lecture day one, Geronimo Junior, production and qua- lity technical coordinator at Oxinor, delivered a presentation titled “New Synthetic Iron Oxide Yellow from Oxinor: High Concentration, Greater Yields and Cost Saving.” For the opening plenary session on the 9th, Sergio Jose Go- mes Filho, partner at Praxis Consulting, as well as professor at Brazilian private university Ibmec for high-level executives in leadership programs, gave a lecture titled “The Importance of Innovation for Business.” Following the opening proceedings, MCassab product deve- lopment coordinator Ana Horta and Olin product development technician Thiago Faria presented the lecture “Epoxy Solutions for Coatings.” In partnership with its distributor MCassab, Olin introduced its range of solutions designed for epoxy systems. The lecture provided by Elementis Specialties, titled “Applied RheologytoSolveTypicalProblems inDecorativePaints,”wasde- liveredbyCarlosRamiro,applicationsmanagerforSouthAmerica. Up next, Anselmo França, head of sales at Univar Brazil’s CASE business unit, presented a lecture titled “Improving Decorative