Revista Paint & Pintura - Edição 219

CLIPPING 8 | PAINT&PINTURA |Março2017 haveadirect relation to thehighqualityofapaintproduct. It’sworthpointingoutthatpaintcompanieswill justalways be in searchof an improvedbalancebetweenquality and costofformulation Inthiscontext,weseektodemonstrate toour customers that using a quality productwithhigher addedvalue leadstoa lowertotalcost.” Theuseofagoodtitaniumdioxidepigmentaddsalotofvalue topaintsandcoatingsbecausethehidingpower ithas isthe highestofall othermaterialscommerciallyavailable, accor- dingto Interbrasil’sco-owneranddirectorMarceloBarbosa Lima.“Inaddition,thisrawmaterialalsoenhancesweathera- bilityinthepaintfilm,asitabsorbstheUVfractionofthesun’s rays.Therefore, italsocontributestothepermanenceofthe coatingonthesurface it’sappliedto,preventsyellowingor colorfading,andassistsinkeepingupthepolymerfilmofthe resin. Inaddition, thetintingstrengthofTiO2helpstomake theotherpigmentsmore livelyandappealing.” POLYURETHANERESINS - INCREASINGLYBETTERAND MORERELIABLE Themarket inpolyurethane resins is always growing and displayinggreat potential for demand, especiallybecause manufacturersmake it their business tomeet the needs of the paint and coatings industry by ushering in novel products,constanttechnological improvements,andmore sustainablesolutions. Thereisagreatwealthofsolutionsandvariedoptionsinraw materialavailabletothepaint industry,enoughtomeetthe customer-specificneedsof eachmanufacturer. The same goes in themarket for polyurethane resins,wheremanu- facturersprovide innumerabletechnologies inwaterborne, solvent-borneorhigh-solidssystems. According toAntonio Carlos Veronezi Filho, a chemist at Coim,thevarietyofoptionsofferedbythecoatings industry canreallybeoverwhelming.“The listofchoicesavailableto endusersseemsendless,but it’snothingcomparedtothe list of requirements that both suppliers of rawmaterials andpaintcompaniesneed toconsider in formulating their products. Performance, looks, protection, cost-benefit ratiosandenvironmentalpreservationare justsomeofthe considerationsfactoring in.Forendusers,thepolyurethane technology isasolutionthataddressesallof them.” Themost significant advances in polyurethane resins lie inhigh-solids andwaterborne systems in viewof the sus- tainability issue, according toMoritzWinterstein, headof Coatings, Adhesives and Specialties at Covestro for Latin America.“Otheradvantagesofthesesystems includehigh productivity and easymaintenance. The use of polyurethane resinsensuresanodorlessenvironmentattheconstructionsite andshortermaintenancedowntimes,whileenabling insulation exclusively intheareatobecoated,ratherthanallareas,as inthe caseofahospital,forexample.Inaddition,ournewtechnologies represent great opportunities for the new ‘green’ buildings. Covestro has the first office building to be LEED-NC Platinum- -certified in Latin America. Built using solutions ranging from paintstowallandflooringcoatings,toadhesivesandto low-VOC sealers, it’sthefirstbuilding inBrazil toreceivethetop-levelsus- tainabilitycertification fornewofficebuildings.” This is an industry segment where advances are constant in termsofbothnewdevelopmentsand improvements inexisting products,whichcreatemoreandmorespecificandsustainable applicationpossibilities tomeet the strongdemand from the entirepaintandcoatings industry, according toReginaKawai, productstewardforEvonik’sCoatingAdditivesgroup.“There’s good demand for polyurethane resins in the floor coatings segment, due to theirflexibilityandweatherability, in the for- mulation of wood varnishes because of their good adhesion propertiesandtheircuringatroomtemperature, inautomotive refinish coatings, as they featurehigh chemical strength, and inautomotivecoatings ingeneral, because they result inhigh- -performancefinishes.” 2017EVENTS -NEWFORUMPROGRAMDEBUTSATRECIFE ThePaint&PinturaForum iscomingtoRecifeforthethirdtime, bringingalongnewdevelopments inrawmaterialsand inputsfor decorative,automotiveand industrial coatings. Kicking off our events schedule for 2017, the Paint & Pintura CoatingsTechnologyandManagementForum in theNortheast Region, now in its 29thedition, isgoing tobeheld in the state capital ofPernambuco for the third time, onMarch23atHotel WyndhamGardenRecife, inJabotãodosGuararapes,Recifeme- tropolitanarea.Afterthemunicipalitywas included intheevents calendar in2013, theForumwassosuccessful therethatthecity wasmadean integralpartof theevent’scoverage. Recifehadlong-standingrecognitionasthelogisticscapitalofthe BrazilianNortheast due to its infrastructureand location. Over thepastfewyears,thestatecapitalofPernambucohasstoodout asan industrialpowerhouseowing to theenormousamountof businessessettingupfacilities in itsmetropolitanarea,aswellas majorconstructionprojects liketheportofSuape.Intheregional paint and coatings industry,multinational companies compete withstrong localcompetitorsfor increasinglydemandingconsu- mers,andoneofthestrategies inthatcompetition istodevelop highervalue-addedproducts.