Revista Paint & Pintura - Edição 244

CLIPPING PIGMENTS - COLOR TECHNOLOGY A major player in the pigment, colorant and dispersion seg- ments, Transcor was born 25 years ago, when its founders decided to start up a business entirely focused on colors. “In the early days, we’d only do sales, but the 1998 corporate res- tructuring process added huge strength to our company and diversified our product range. Together at the helm all along, though, were I, managing director Antonio Carlos Saeretti, sales director Robson Luis Fernandes, and manufacturing di- rector Julio Luiz Delboni. That way, each of us performs their primary duties, and together we have turned Transcor into a company boasting one of the most comprehensive ranges of organic and inorganic pigments, colorants, dispersions and complements on themarket in Brazil,” saysmarketing director Roque Guimarães Antunes. In 1998, the company started looking for foreign partners from which to import products to sell in Brazil. “That was the watershed moment, as we started to envisage dealing in a series of products. We went to China and India in 1999 and were able to strike a few partnerships. Since then, we’ve taken annual trips to Asia to reaffirm our strong ties to major manufacturers. Our two main suppliers are in China - Hongda andWuxi. We also have partners in India - Jaysynth andMallak - and South Korea - First Color - which are key players in the organic pigment market,” Fernandes points out. As Transcor’s business grew, the factory expanded until it had tomove elsewhere on three occasions. “Wewere originally ba- sed in São Bernardo do Campo, in the Greater São Paulo area, where we stayed for five years. Then we moved to Diadema, São Paulo, but, again, five years later, we had to get a larger space. We stayed in Diadema, ate this same address only since 2004. We currently take up an area of 8,500 square meters, with a build-up area of 6,500 square meters, and we employ around 110 people,” Antunes concludes. EVENTS - PAINT & PINTURA FORUM VITÓRIA TO INTRODUCE NEW DEVELOPMENTS The 42nd Paint & Pintura Coatings Technology and Manage- ment Forum in the Southeast Region, which is taking place on June 6 in Vitória, Espírito Santo (Brazil), which is part of an area where some of Brazil’s major paint companies are concentrated, that is in an ongoing evolutionary process, and is a focal point for large investments. The city of Vitória is the fourth most populous in the state of Espírito Santo, after its metropolitan area’s neighboringmuni- cipalities Vila Velha, Serra Cariacia, which is indeed a strategic area that draws interest from investors fromall other Brazilian regions who are looking to expand their business. About to be hosted by Vitória for the third time, the forum stands out from taking to key areas in Brazil a unique series of lectures presented by leading suppliers of raw materials and equipment, which go to showcase the most innovative solutions available on the market. The lectures on the program for this edition of the forum are presented by companies like Bomix, Covestro and Eastman. The programalso includes two panels. The first one, scheduled for themorning period, is the Panel of CEOs, featuring leaders in the paint and coatings industry, such as Alexandre Bastos, head of sales at Nena Tintas, AFE Tintas’ chief manufacturing officer Alexandre Brito, and Argalit’s CEO Raphael Cassaro.