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| PAINT&PINTURA | Julho2017
titaniumdioxideifonlypartially,whilepreservingthecoating’s
properties,areamust-haveatalltimesasthe industryende-
avors to reduce formulationcosts.Anymineralscapableof
deliveringexcellence inabrasion resistancewill also reduce
theresinrequirement,whichisanotherpointconsistentwith
theeffortstoreduceproductioncosts.”
Thenewdevelopments in themineralfillersmarket for the
paintandcoatings industrycontinue revolvingaroundfiner
materials,withD50 ranging from3 to5microns, according
to Brasilminas sales directorMarceloMonaco da Cunha.
“Whilethesematerialsarestill intheprocessofbeingtested
and incorporated into theday-to-daybusiness of chemical
companiesonaccountoftheircoststillbeinghigh,theresults
achievedsofarshowamajorevolution.”Marcelosaysthere
arecertainproperties that arenot required in thecoatings
market, butwhat is indeedneeded is for paint companies
andtheirsuppliersofmineralfillersoradditivestoincreasingly
improve their quality controls. “As already said years ago,
mineralfillerscurrentlyrepresentawhole lotmorethan just
whattheirnamesuggestsinthemostvariedofformulations,
tothepointofstandingasafundamental ingredient.”
Victor Augusto Sanches Silva, of Kimberlito’s sales depart-
ment, is of theopinion that suppliers ofmineral fillers are
going tohave to increasinglyspecialize inaddingattributes
topaint products,whichmeanshaving theirmineral fillers
treatedmore andmore as specialties, given the growing
numberofmanufacturersthatarealreadyusingslurries.“The
industryhasalwayshadaneedforproductsthataddtothe
performanceof theirpaints.Today,more thaneverbefore,
theyalsoneed to reducecosts, and that isall butboosting
theirmotivationtofindperformance-enhancing ingredients
thatwill improveproperties likewashability, hidingpower
andgloss.”
METALPACKAGING -STEELSHINESAMONGPAINTS
With thenumerousbenefits theyprovide,metalpackaging
materialskeepevolvingandsecuringtheirspace inthepaint
and coatings industry. This is because theirmanufacturers
investinnewdevelopments,innovation,novelshapes,unique
designsandtexturedprints,aswellasqualityandtotalsafety.
Steelpackaginghasbecomeoneofthemainitemsusedinthe
paintandcoatingsindustry.“Thesteelcontaineristechnically
oneofthebestwaysofpackagingproductsbecauseitavoids
wasteandappropriatelyprotectedtheintegrityofitscontent
duringtransportation,storage,saleanduse.Steelcontainers
are not only sturdy, they also are versatile, have excellent
visibilityontheshelves,andare100-percentrecyclable.Steel
cansarepractical,versatileandeasytotransport,withstand
shocksandfalls,canbestackedsafely,andarefire-resistant.
In the chemical and paint industries, they are extensively
used for being tamper-proof, which avoid counterfeiting.
When it comes to transportation for longdistancesor in critical
conditions,steelcansarethefirstpackagingmaterial thatcomes
tomind thanks to theirmechanical strength,” saysMetalgráfica
ItaquásalesmanagerRafaelFernandes.
Currently,thoseindustriesareavidforinnovativepackagingmate-
rialsthatwillmakeconsumers’ liveseasier, thataresafeandeasy
tohandle,andespecially thatwillensure longershelf livesat low
costs.However,anychangeinshapeonthecontainerrequiresthe
manufacturer tomakehigh investments, according toLitografia
ValençasalesmanagerReinaldodosSantos.“Nevertheless,metal
packagingcompanieshavemadegreatstrides inthepastseveral
years,whichreflects inproductsemployingtechnologiesthatso-
metimesgounnoticedbyconsumers,butactuallymeetstringent
technical requirementsofpaintmanufacturers,goingasfarasto
includeenabling the jointdevelopmentofavarnish for the inner
surfaceofthecanforstrength,consistentwithtypicalpaintshelf
livesofaroundthreeyears,oraclosuretechnologythatensuresthe
productissafelypackedorevenmakestheproducteasiertostack
atthepointofsale.Nowadays,companiesare lookingtobemore
creativeby,forexample,investingtotackleinternalcostissues,so
thattheycansupplythe industrywithcompetitiveproductswith
thequality leveldemandedbythosemanufacturers.”
EVENTS-MASSIVEATTENDANCEATPAINT&PINTURAFORUM
INRIODEJANEIRO
Businesspeopletooktheopportunityto learnaboutthe latestof
innovations in the industry,withamassive turnout at theevent
held inthe“MarvelousCity”.
The31st Paint&PinturaCoatings TechnologyandManagement
Forum in the Southeast Region, which took placeon June8 at
HotelNovoMundo,FlamengoBeach, inthecityofRiodeJaneiro,
presentedtechnicalandmanagement-relatedlecturesonthelatest
newdevelopmentsinthepaintandcoatingsindustryinacrowded
venue.Theforumwassponsoredbymajorcompaniesandotheren-
titiesrelatedtotheindustry,suchasABRAFATI,Brenntag,Covestro,
Intertox,Lanxess, theMASTGroup,MCassab,quantiQ,Rentank,
andSerraBranca,andbackedbyRácz,Yamaga&Associatesand
Sintirj(shortinPortugueseforUnionofPaintManufacturersinthe
CityofRiodeJaneiro).
At the opening lecture for the plenary session, titled “Brazil’s
ChangingPaintMarket”anddeliveredbyFranciscoRácz,co-owner
oftheconsultingfirmRácz,Yamaga&Associates,areviewofthe
marketplacewasproposed involvingadiscussionaboutthefocus
on figures and their impact onmarket positions and industrial
productivity. The lecture alsowent on to reviewingprojections
forthefutureandthepotentialforarevolution inthecompetitive
environment.
Next cameBrenntagQuímicawith the lecture“Technologyand
InnovationsforHigh-PerformanceIndustrialCoatings,”whichwas
deliveredbyitsowntechnicalcoordinatorRicardoMatos,together
with Tammy Fukuoka, of the Technical Service&Development