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| Paint&pintura | Junho2014
Paint & Pintura Holds Three Forums for the
FirstHalfandReportsRecordRegistrations
Paint & Pintura held three regional forums in the initial
monthsof 2014whichexceeded theexpectationsof the
eventorganizerAgneloEditoraandofall attendees.
The three forums that have taken place this year had
record audiences, totalingmore than 500 registered at-
tendees. In addition,more than 30 sponsors adhered to
the forums.
The forums that havealready takenplace this yearwere
held inmajorBraziliancities:Fortaleza,Ceará,onMarch12
and13,Criciúma,SantaCatarina,onApril23,andLondrina,
Paraná,onMay22.
For the secondhalf, AgneloEditorahas scheduled three
moreforums inthefollowingcities:Guarulhos,SãoPaulo,
inAugust; RibeirãoPreto, SãoPaulo, in September; and
Goiânia,Goiás, inOctober.
Forfurther information:
Industry in the Spotlight - Five Decades
Contributing to Evolution in the Paint
Industry
After so many years as an important market player,
Adexim-Comeximhas gained renown for its distribution
of specialty rawmaterials and equipment for the paint
industry.
With 50 years of activity, Adexim-Comexim provides
representation and distribution services involving raw
materials for various applications. Its experience, great
technicalcapabilitiesandconstant improvementallowthe
companytoensureandcloselyfollowthedevelopmentof
itscustomers,withthebesttechnologies intermsofequip-
mentandrawmaterialsforthepaintandother industries.
Adexim-Comeximstartedout in1958withfivetechnicians
fromanoldmanufacturerofspecialtypaintscalledAmeri-
canMarietta, includingCarlosRusso,who laterbecamethe
company’s technical director. “At that time,we suffered
fromthe lackofthosespecialtyrawmaterialswhichwere
usedbythecompany’sheadquarters intheUnitedStates
andwerenotavailable inBrazil.Toaddressthatproblem,
weestablishedCesal, acompanywhoprovided technical
supportforthepurchaseofspecialtyrawmaterials.Cesal
grew so rapidly that it couldno longer serve themarket
outside business hours. For that reason, we decided to
startanewcompanyand leaveAmericanMarietta. Itwasonly
then that Iembraced the ideaof leaving thecompany to joina
newbusiness,”says technical directorCarlosRusso.
Andso itwasthat,I1964,Adeximwasborn(Adeximbeingshort
forAdministraçãodeExportaçãoeImportação) inasmalloffice
atAvenida Ipiranga, downtownSãoPaulo. “Adexim setup its
business inatotalareaof34squaremeters, inpartnershipwith
PieroLuoni.Asthecompanygrewfastandourmanagementof
importsandexportsandrepresentationofrawmaterialswere
no longerenoughtomeetthedemand,weneededa local inven-
tory.Therefore,wecreatedComexim(ComérciodeExportação
e Importação) toservecustomerwhoneededproduct froma
local inventory, andwe rentedawarehousewithapartner at
Rua25deMarço, also indowntownSãoPaulo,”Russosays.
According toRusso, Adexim-Comexim currently stands in the
marketplaceasa supplierof specialties. “Thismeanswehave
a rather sophisticatedproduct range. Inactuality,weare fully
approvedbyallmultinationalpaintcompaniesthathaveopera-
tions inBrazil.”
CorrugatedCardboardPackaging -ANewMarket
Trend
Packagingmaterial innovatestoservethepromisingmarket in
compounds, texturedcoatingsandcomplements.
Liderkraft Embalagens has beenmaking andprinting (offset)
corrugated cardboard packagingmaterials for more than 15
years.Withanextensivetechnologicalpark inanareaof43,000
squaremeters, thecompanyusesresearchtosurprisecustom-
ers with innovative products and thereby keep long-lasting
relationshipswith itscustomers.
Sincetheywerecreatedmorethanahundredyearsago,corru-
gatedcardboxeshavebeenthroughacontinuoustransforma-
tionprocesses.“Surveysdemonstratethatmuchofthechoice
ofproducts is linkedwiththeappearanceoftheirpackaging,and
70percentofall consumersdecidewhat tobuyat thepointof
sale.Currently,thepurposeofpackagingmaterials isnotonlyto
protecttheproduct,butalsotocommunicatewithconsumers
by reinforcing its brand. Investment in research anddevelop-
ment is critical formajor companies to show theirownpoints
of difference in such a competitivemarket,” says Liderkraft’s
businessdirectorAntonioGallardoDiaz.
It was with that inmind and through studies and research
that Liderkraft sparkedonemore success story. “Themarket
inpaints, textured coatings, compounds and complements is
