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| PAINT&PINTURA |Maio2016
A STORYWORTH TELLING
Asuccessstory.Such isthe20-year journeyofthePaint&
PinturaAwards,aceremonythattraditionallytakesplace
in thefirstweekofMay. It isoneof themost important
events for the industryandoneof thevery few that can
bring together around a thousand professionals and
personalitiesofthecoatingssupplychain,aswellastheir
main relatedentities.
It all began in 1996, whenAgnelo Editora (then named
Ávila-AgneloEditora)createdPaint&PinturaMagazine,a
monthlypublicationspecializing inthepaintandcoatings,
printing ink, varnish and adhesive industries and their
suppliers of rawmaterials. Themagazinehas anexcep-
tional readership, reaching the entire Brazilianmarket
andLatinAmerica,whilebeingpublished inthree langua-
ges—Portuguese, EnglishandSpanish. Thatway, ithas
become the industry’s leadingmagazine, bringingnews
and information to readersacross the targetedmarket.
The promptly recognized success of Paint & Pintura
Magazine led to thebirthof thePaint&PinturaAwards,
presented tohonor thebest suppliers, paint companies
andpersonalitiesof eachyear. Theawardshaveestabli-
shed themselves so firmly that themarket has dubbed
them the “Oscars” of the paint and coatings industry,
making the award presentation ceremony a cause for
greatprideatAgneloEditora, asasuccessful event that
iscompleting its20yearsof existence in2016.
Forthe20theditionofthePaint&PinturaAwards,which
is takingplaceonMay06 at Vilados Ipês, inSãoPaulo,
awardswill bepresented to thewinners in a total of 51
categories, 38 of which for suppliers of rawmaterials,
seven for best paint companies, and sixas “Personality
of theYear”.
ThePaint&PinturaSurvey,whichwas initiatedonDecem-
ber 07, 2015and completedonApril 15, 2015, is conducted in
collaborationwithpaintmanufacturers,whohaveanswered
aquestionnaireviathe Internet,gradingtheirsuppliersofraw
materialsaccordingtoasetofcriteriacomprisingspecification,
partnership, leadtimes,pricing,services,andvolume.Winners
in the“PaintCompany”categories, for theirpart, arechosen
by thevoteof representativesof theirsuppliers,whoanswer
questions toassess thosemanufacturers taking intoaccount
their emphasis on quality, investments, launched products,
respect for theenvironment, and social responsibility. In the
“Personalityof theYear”category,winnersarealsodetermi-
nedbyeitherof those twoquestionnaires.
We are thus enormously pleased to announce in this issue
thewinners of the 20thPaint &PinturaAwards, as not only
do those results mean victory to the winners, but also this
edition isagreatcauseforcelebrationatAgneloEditora,who
isexperiencingandhasdedicateda lotofprofessionalismand
ethics to achieving thismilestoneof 20 events honoring the
bestof the industryeachyear.
LucéliaMonfardini
SILICAS - FLEXIBILITYANDHIGHPERFORMANCE
Thedemand for silicashasbeenkeepingpacewith the
Brazilianpaintmarketduetotheirversatility inproviding
such paint properties as matting, gloss control, stain
resistance,dirt resistance,abrasionandcorrosionresis-
tance, improvedbrightness,moistureabsorption, etc.
As theirproductsarevery important in the formulation
ofpaintsandcoatings, silicaproducerskeepcomingup
withnewdevelopments that are increasinglymoreefficient
and sustainable. “Currently, customers in thedomesticma-
rketcanrelyonhigh-efficiencyqualityproducts,which is indis-
pensabletomeetingtherequirementsofbothmanufacturers
and end consumers. We firmly believe in the demand for
thismaterial because silicaquality andperformance impro-
vementsareagrowing, ongoingprocess,makingour silicas
thesolutionsforthemostvariedofapplications,especiallyas
