CLIPPING
PAINT&PINTURA |
Maio2016 | 9
regardssustainability. Innovationsallowus
to develop end productswith increasingly
lower environmental impacts during both
production and application,” says Camila
Pecerini,SilicasbusinessmanageratEvonik
ResourceEfficiency.
There is also a very appealing market for
silicas to expand thanks to the properties
they impart tocoatings, combinedwith the
trendtowardsmattefinishesfeaturinggrea-
terstrength,accordingtoAlexandreLucato
Custódio, FPA technicalmanager for South
Americaat Imerys.“Thepastfewyearshave
seen thedemand forsilicasconsiderably in-
crease in theBrazilianmarket,whichstems
from the fact that they impart to coatings
propertiesthatothermineralscannot, such
asgoodyields,greatermechanical strength,
andmattefinishes.”
ElaineLuciano, of J.Reminas’ development
department, remarksthatsilicasareusedas
rawmaterialstoproduce lotsofpaintadditi-
ves.“Disseminatingtheiruse isfundamental
for theproduct todisplaygoodperforman-
ce,aspartofthedevelopmentsthatstarted
lastyear.Thecountry’seconomyhasbeena
cause forchange in formulationsduetothe
relentless search for the best cost-benefit
ratios in the production of performance
paints and coatings. Not only are silicas an
outstanding matting agent, they are also
effective in small dosages. That’swhy they
keep costs down for paint manufacturers.
Allweneedtoknow isthetypeofcoatingto
beproducedand the typeof resin tobeap-
plied, and thatwaywecan recommend the
silicagradethatbestfitseach formulation.”
ADHESION PROMOTERS - HIGH
EFFICIENCYAND SUSTAINABILITY
The consumption of adhesion promoters
hasbeengrowingmoreandmore inseveral
segments of the industry, leading compa-
niestodevelop increasinglybetterproducts
thatdelivermanybenefits,suchas improved
adhesion,greatercorrosion resistance,and
more sustainable characteristics.
New developments and trends in the adhesion promoter market
revolve around sustainability and high efficiency. “Those are the
mainattributesoneexpectswhen it comes toadhesionpromoters.
The industry is callingmore andmore for products thatwill impro-
veperformance, adhere to themost variedof substrates and, as a
result, optimizecosts, aswell asmaterials thatwill lead tosustaina-
ble production processes, having the least possible impact on the
environment,” says Regina Kawai, product steward for Evonik’s
CoatingsAdditivesbusinessunit.
Waterborne adhesion promoters are an example of those current
trends. “The industry is moving towards developing products to
meet the increasinglyexactingdemand for sustainableproductsby
reducing the levelsofVOCs (volatileorganiccompounds) and toxic
substances in paint and coatings formulations. Lubrizol keeps an
eyeon thedirection themarket isgoing inandcontinues to invest in
thedevelopment of our lineof adhesionpromoters,” says account
managerReinaldoSampaio.
One of the major markets for adhesion promoters is engineering
plastics, asautomakersseek tobuild lighter-weight cars inorder to
reduce fossil fuel consumption and thusminimize the greenhouse
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