Themasterofceremonyforthisyear’seditionoftheeventwasNadjaHaddad, journalist
andTVhost,whopreviouslyworkedforthenetworksGloboandBand,and iscurrentlyat
SBT.Otherattractions includedastand-upcomedyperformancebymusician, actorand
comedianAndréSanti,andamusicalperformancebyTheBeatlesAbbeyRoad,namedthe
world’sbestBeatlescoverband inEnglandforthreeyears inarow.
Inhis opening speech, Agnelo Editora’s chief executiveofficer AgnelodeBarrosNeto
thankedallattendeesfromthe industryfortheirpresence,andalsocongratulatedallwin-
nersandfinalists for the 19thPaint&PinturaAwards. “Next yearwill see the twentieth
editionoftheawards,andwe’realreadypreparinganevenmorespecialpartytocelebrate
thismilestone in thehistoryofPaint&Pintura. Ihopewewillonceagainbehonoredby
thepresenceofeverybody inthe industry,asyouaretheonesresponsibleformakingthis
eventhappen.”
At thecloseof theevent,Agnelodrew two tripsby lots.Thefirstone,a three-nightstay
fortwoatClubMedRiodasPedras, inRiodeJaneiro,waswonbyEdmilsonZanatta,vice
presidentatTintasFarben.Thesecond,aweekendstay,alsofortwo,atSanRaphaelCountry
Hotel,inItú,SãoPaulo,waswonbyFibrasa’sregionalsalesmanagerPauloBernardesSilva.
Monomers -HighlyFunctional inFormulation
Responsibleforvery importantcharacteristics inpaintformulations,monomersensure
therightviscositysettings,highphysicalandchemicalstrength,flexibilityandadhesion,
whilebeingperfectlysuitableto lower-VOCcoatings.
Showingpromiseandconsiderablegrowth in thepast fewyears, themarket inmono-
mershasbeen introducingmoreadvancedtechnologiesthatfollowoneoftheworld’s
most importanttrends,consistingofenvironmentallyfriendlieralternativesthat impart
improvedperformanceandyieldstopaint formulations.
Notonlythat, thismarketalsodisplaysgreatpotential forgrowth inseveral segments.
“TheBrazilianmarketformonomershasa lotofpotential,especiallyduetothetechnical
andeconomicevolutionexperiencedbytheconstructionandpaint industries.Overthe
years, thismarkethasexperiencedgrowtheven in timesofweakereconomicactivity,
whilekeepingupwiththedifferenttrendsofdifferentsegments.Forthisyear,wecannot
justdisregardtheeconomicdownturnthecountry isexperiencing,butwedobelieve in
growth, yetat relatively lower rates,”saysCamilaPecerini, productmanager forLatin
AmericaatEvonik’s InorganicMaterialsbusiness.
SearchQuímicahead technicianandnewbusinessmanagerRafael deMoraesSantos
saysthatthemarketforacrylatemonomershasmadegreatstrides inthe lastfiveyears.
“While ithasgrown involume, themost important fact in theBrazilianmarket for this
lineofmonomers isthematurity ithasachieved,whichhasboosted itgrowthandsoli-
dified thebusiness.Therehasalsobeenan increase indemand foracrylatemonomers
in theBrazilianmarket,keepingpacewith thepositive resultssuccessivelyachievedby
theBrazilianeconomyas awhole. Negative results appearedonly last year, and then
extendingmorestrongly for thisyear,due to thegeneralizedcrisis in theBrazilianma-
rket today. The trend for the secondhalf of 2015 is towards increase in consumption
compared to thefirsthalf,but theend result isstillexpected tobenegativecompared
tothepastseveral years.”
Inanoptimisticscenario,Santosexpectstomakeupforthemajor lossesofthefirsthalf
andat leastkeepresultsonthesame levelas in2014,whichwasnotashighasthoseof
previousyears.“Thereality intheBrazilianmarket isthesameforallsuppliersandforall
