pliantproducts. It iswiththis inmindthatcarbonblacksuppliers
are investing intheirproducts.
Extremely importantrawmaterials intheformulationofpaints
and coatings, carbonblacks haveexperienced a considerable
increase indemand intheBrazilianmarketandworldwide.This
isbecausetheseversatilepigmentscan impartsuperiorperfor-
mance,which,dependingonwhat issought ineachapplication,
is delivered in the formof high tinting strength, highgloss, a
bluishundertone, foodcontactapproval,FDAapprovalorcon-
ductivity,whichmeans that thecorrectchoiceofcarbonblack
gradeswill ensure that the specific requirements of different
applicationsaremet,according toLéaSgai,Cabot’smarketing
and technical servicemanager forSouthAmerica.
Besidesthefactthattechnicalperformancepropertiesdepend
oneachspecificneedandeachproductproducedbyeachcus-
tomer,Léaalsosaysthatcompanieshavebeenmoreandmore
demanding. “Pigmentsneed todeliver improveddispersibility
anddispersion inshorter times, so that theycanprovidegains
in theproductionprocess, suchas lower energyconsumption
anduseofsmalleramountsofdispersants,whichareessential
to a good pigment dispersion, especially for pigments with
smallerparticlesizes.”
ThomasPapasso,marketingmanager,Coatings,atOrionEngi-
neeredCarbons, confirms that theglobal demand for carbon
blacks has grown constantly. “We are keeping up amassive
share in thepaint and coatingmarket on theentireAmerican
continent. In Brazil, we continue displaying positive develop-
mentwithcarbonblacks inspiteofthedifficultiesfacingcertain
industries in the region. Carbonblackconsumers relyonus to
providethemwiththetoolstheyneedtokeepongrowing.We
listen to theirneeds,andweare responding.Ourgoal atOrion
istobringvalue intothemarketplacethroughastrongproduct
portfolioandexcellent technical support.Wehave introduced
new carbonblackgrades that providegreater versatility, per-
formanceandsavings.”
AgneloEditoraMarksPresenceatECS
Thepublishingcompanywas theonlyonebased inLatinAme-
rica to takepart,withour ownboothandall, in theEuropean
CoatingsShow,held inNuremberg,Germany.
Eventhoughtheyear2015hasbeenmarkedbyeconomiccrisis,
Agnelo Editora believes in recovery and invests to improve
the current phase, wherefore it was the only LatinAmerican
publishing house to set up its own booth at the European
CoatingsShow2015,whichtookplaceonApril 21 through23 in
Nuremberg, Germany. Theevent isoneof theworld’s largest
tradeshowformanufacturersofpaintsandcoatings,sealants,
