tookplaceconcerningthetechnologiesusedtomanufacturetheproductsondisplay.
Hereare someof thecompanieswhoparticipatedwithpresentations: AirProducts,
Allnex, Arkema, Ashland, Bayer, BYK, Chemica, Clariant, DowEurope, Eastman, Ele-
mentis, Evonik,Grace,Huntsman,Hoffman, KurarayEurope, Lonza, Lubrizol,Merck,
Michelman,Münzing,Nederland,Netzsch,Solvay,Oriun,SunChemical, Wacker,and
manyothers.
Another very successful attractionat theECSwas InnovationSlam, a congress held
for thefirst time in 2015. It is anentirelyout-of-the-boxpresentation. Theorganizer
set upaboxing ring, and representativesof Bayer, Drikolor, DowandNetworkMo-
dularTechnology literallygot in it todefend their technologies. Inadynamic fashion,
each representativehada fewminutes to introducea certainproduct andwinover
the audience, whowatched euphorically. At the end, spectators votedon the best
technologyusinganapp.Bayerwas thecompanychosenby theaudienceandwona
boxingbelt-shaped trophy.
Heldat the same timeas theEuropeanCoatings Show, theEuropeanCoatingsCon-
gresshadaround700participantsanddiscussedthe latestadvancements inthepaint
and coatings industry. Altogether, 144 lectureswere given simultaneouslywith the
show, discussing themost important aspects of pigments, polyurethanes, biocides,
antibacterial coatings, bio-basedproducts, industrial coatings, powder coatings, and
radiation-curingcoatings.
Vencorex IntroducesNewProducts
Vencorex, inconjunctionwithSitivesp (short forUnionof SãoPauloStatePaint and
CoatingManufacturers inPortuguese), heldonMay7, at theFIESP (SãoPauloState
IndustriesFederation), inSãoPaulo,aneventto introducenewproductsandproduct
development trends in themarketplace.“Ourmaingoalwith thiseventwas toshare
andget relevant informationon theproductswemanufacture, their different appli-
cationsandparticularproperties, and the challenges facing themarket. Basically, to
hear how the industry addressesnewdevelopments,” saysDaniloZanin,marketing
andsalesmanageratVencorex.
The event was attended by approximately 40 professionals representing different
companies. Theaudience, consistingof technical, salesandmarketingprofessionals,
hadanopportunityto learnabouttheproductsVencorexhasbeendevelopingforthe
US,EuropeanandAsianmarkets.“We introducedtheEasaquafamily,which isfocused
on various segments, such as leather finishes, adhesives andother applications for
waterborne systems.We also introduced the XFLO isocyanate, which is 25-percent
bio-basedandmeetsthesustainabilityrequirementsofthe industry,”Zaninpointsout.
As for the trendscoveredduring theevent, Vencorex’smarketingand salesdirector
tellsthatthemarketforwaterborneproducts inthe industrialsegmentneedsquicker
responses in termsof regulations. “This themewasaddressedanddiscussedduring
an importantpartoftheevent,whichwasaQ&Asession involvingnotonlyVencorex,
butalso importantpersons inthemarketplacewhowerepresentattheauditorium.”
In addition to announcing new projects and plant capacity expansions around the
globe,VencorexBrazil also took theopportunity toshow that it reliesonadedicated
technical teamofprofessionalswhoare in linewithmarket requirements, according
toZanin.“This includesthetechnicalteamsandthosedirectly involvedwithourefforts
towardsgrowthalongwithourpartners.”
