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| PAINT&PINTURA |Março2017
haveadirect relation to thehighqualityofapaintproduct.
It’sworthpointingoutthatpaintcompanieswill justalways
be in searchof an improvedbalancebetweenquality and
costofformulation Inthiscontext,weseektodemonstrate
toour customers that using a quality productwithhigher
addedvalue leadstoa lowertotalcost.”
Theuseofagoodtitaniumdioxidepigmentaddsalotofvalue
topaintsandcoatingsbecausethehidingpower ithas isthe
highestofall othermaterialscommerciallyavailable, accor-
dingto Interbrasil’sco-owneranddirectorMarceloBarbosa
Lima.“Inaddition,thisrawmaterialalsoenhancesweathera-
bilityinthepaintfilm,asitabsorbstheUVfractionofthesun’s
rays.Therefore, italsocontributestothepermanenceofthe
coatingonthesurface it’sappliedto,preventsyellowingor
colorfading,andassistsinkeepingupthepolymerfilmofthe
resin. Inaddition, thetintingstrengthofTiO2helpstomake
theotherpigmentsmore livelyandappealing.”
POLYURETHANERESINS - INCREASINGLYBETTERAND
MORERELIABLE
Themarket inpolyurethane resins is always growing and
displayinggreat potential for demand, especiallybecause
manufacturersmake it their business tomeet the needs
of the paint and coatings industry by ushering in novel
products,constanttechnological improvements,andmore
sustainablesolutions.
Thereisagreatwealthofsolutionsandvariedoptionsinraw
materialavailabletothepaint industry,enoughtomeetthe
customer-specificneedsof eachmanufacturer. The same
goes in themarket for polyurethane resins,wheremanu-
facturersprovide innumerabletechnologies inwaterborne,
solvent-borneorhigh-solidssystems.
According toAntonio Carlos Veronezi Filho, a chemist at
Coim,thevarietyofoptionsofferedbythecoatings industry
canreallybeoverwhelming.“The listofchoicesavailableto
endusersseemsendless,but it’snothingcomparedtothe
list of requirements that both suppliers of rawmaterials
andpaintcompaniesneed toconsider in formulating their
products. Performance, looks, protection, cost-benefit
ratiosandenvironmentalpreservationare justsomeofthe
considerationsfactoring in.Forendusers,thepolyurethane
technology isasolutionthataddressesallof them.”
Themost significant advances in polyurethane resins lie
inhigh-solids andwaterborne systems in viewof the sus-
tainability issue, according toMoritzWinterstein, headof
Coatings, Adhesives and Specialties at Covestro for Latin
America.“Otheradvantagesofthesesystems includehigh
productivity and easymaintenance. The use of polyurethane
resinsensuresanodorlessenvironmentattheconstructionsite
andshortermaintenancedowntimes,whileenabling insulation
exclusively intheareatobecoated,ratherthanallareas,as inthe
caseofahospital,forexample.Inaddition,ournewtechnologies
represent great opportunities for the new ‘green’ buildings.
Covestro has the first office building to be LEED-NC Platinum-
-certified in Latin America. Built using solutions ranging from
paintstowallandflooringcoatings,toadhesivesandto low-VOC
sealers, it’sthefirstbuilding inBrazil toreceivethetop-levelsus-
tainabilitycertification fornewofficebuildings.”
This is an industry segment where advances are constant in
termsofbothnewdevelopmentsand improvements inexisting
products,whichcreatemoreandmorespecificandsustainable
applicationpossibilities tomeet the strongdemand from the
entirepaintandcoatings industry, according toReginaKawai,
productstewardforEvonik’sCoatingAdditivesgroup.“There’s
good demand for polyurethane resins in the floor coatings
segment, due to theirflexibilityandweatherability, in the for-
mulation of wood varnishes because of their good adhesion
propertiesandtheircuringatroomtemperature, inautomotive
refinish coatings, as they featurehigh chemical strength, and
inautomotivecoatings ingeneral, because they result inhigh-
-performancefinishes.”
2017EVENTS -NEWFORUMPROGRAMDEBUTSATRECIFE
ThePaint&PinturaForum iscomingtoRecifeforthethirdtime,
bringingalongnewdevelopments inrawmaterialsand inputsfor
decorative,automotiveand industrial coatings.
Kicking off our events schedule for 2017, the Paint & Pintura
CoatingsTechnologyandManagementForum in theNortheast
Region, now in its 29thedition, isgoing tobeheld in the state
capital ofPernambuco for the third time, onMarch23atHotel
WyndhamGardenRecife, inJabotãodosGuararapes,Recifeme-
tropolitanarea.Afterthemunicipalitywas included intheevents
calendar in2013, theForumwassosuccessful therethatthecity
wasmadean integralpartof theevent’scoverage.
Recifehadlong-standingrecognitionasthelogisticscapitalofthe
BrazilianNortheast due to its infrastructureand location. Over
thepastfewyears,thestatecapitalofPernambucohasstoodout
asan industrialpowerhouseowing to theenormousamountof
businessessettingupfacilities in itsmetropolitanarea,aswellas
majorconstructionprojects liketheportofSuape.Intheregional
paint and coatings industry,multinational companies compete
withstrong localcompetitorsfor increasinglydemandingconsu-
mers,andoneofthestrategies inthatcompetition istodevelop
highervalue-addedproducts.
