CLIPPING
PAINT&PINTURA |
Março2017 | 9
Forums
AgneloEditoraalreadyhasourforumprogrampreparedforthis
year. TheForum isgoing to takea tourof themost important
areas inBrazil,bringingthemost innovativeofdevelopments in
existence inthepaintandcoatings industry,alongwithtechnical
lecturespresentedbymajorcompanies inthe industryandma-
nagement-related lecturesdeliveredbyseasonedprofessionals.
After the year’s first edition inRecife, Pernambuco, thePaint
&PinturaForumwill alsovisitCuritiba, Paraná;Riode Janeiro,
RiodeJaneiro; Salvador,Bahia; andCriciúma, SantaCatarina.
INDUSTRY -MANYREASONSTOCELEBRATE
InMay of 2017, run by its third-generation owners, Irajáwill
becelebrating its65thanniversarywithgrowing sales. Before
they invested to break into the decorative paintmarket, the
company startedoutproducing soapbars, liquid soappastes,
andsyntheticenables,whilefillingupcontainerswithkerosene,
turpentineandotherchemicals for resale. Inthe 1960’s,Carlos
PauloKroschinskybought intothecompany. Itwasnotbefore
the1990’sthatIrajáset itsexpansionplan inmotion,as itstarted
producingamore comprehensive rangeof decorativepaints.
In 2004, the patriarch invitedhis two sons, Carlos Paulo
Kroschinsky Júnior and Rafael Kroschinsky, to join the
company,where they remain to thisday.
The company is currently located at the SãoMateus In-
dustrialPark, inSãoPaulo,atRuaFortedeRioBrancono.
619,withmanufacturingfacilitiescoveringanareaof6,500
squaremeters,withproductiontakingplaceontwofloors
andcapacity inexcessoffourmillion litersofpaintamonth.
Despitealloftheexperiencetheyhavegarneredovertheir
years inthebusiness, thethreeco-ownersareawarethat
they can improvea lot in the years to come. Somuch so
that, back in the 2000’s, the father and sons decided it
wastimeIrajárepositioned itself,ceasingtobeacompany
recognizedonlybythepricefactor.Thefirststeptheytook
washiringaspecializedconsultants’firmtoassistthem in
thattransformationprocess.Thereupon,theyalsostarted
investing ina laboratory,whichallowed them toanalyze
morethoroughlytherawmaterialscoming intotheformu-
lationof their products. Positive changes came about in
theearlymonthsof theprocess.Their formulationswere
changedtodeliver improvedhidingpowerandapplication
Conheçaumparceiro comercial extraordinário:Nós combinamosdécadasdeexpertise comoentusiasmoeadedicaçãode
uma startup.Comopoder combinadodeprodutosde sílica, aditivosTEGO® eaditivos especiaisdaantigaAirProducts, nós
oferecemos soluções inovadoras epersonalizadasquepropiciamumvalor real às suas formulaçõespara revestimentos.
CoatingAdditivesofEvonik.
HomeofTEGO®,AEROSIL®, andSURFYNOL®.Andmuchmore.
Evonikapresenta:
onovatomaisexperiente
domundo
Encontre-nosna
ECS2017
Corredor7A
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